While the Winnipeg Blue Bombers the Hamilton Tiger-Cats prep for the Grey Cup, a majority of Canadians surveyed by a polling company say theyB次元官网网址檒l skip SundayB次元官网网址檚 big game.

The Ti-Cats will host the Bombers for the Canadian Football LeagueB次元官网网址檚 top prize on Sunday, Dec. 12, and according to a Research Co. survey, 52 per cent of respondents said they wouldnB次元官网网址檛 watch the Grey Cup, while 40 per cent said they B次元官网网址減robablyB次元官网网址� or B次元官网网址渄efinitelyB次元官网网址� would. Meanwhile, 50 per cent said they would watch the National Football League title game, the Super Bowl, Feb. 13, with 44 per cent said they wouldnB次元官网网址檛.

Determining whether the CFL is less popular to the NFL is complicated, Farhan Lalji, TSN sports reporter in Hamilton for the Grey Cup, told Black Press Media. Ratings arenB次元官网网址檛 lacking, he said.

B次元官网网址淚f you still look at CFL numbers, theyB次元官网网址檙e still exceptionally strong, both during the regular season and for the Grey Cup,B次元官网网址� said Lalji. B次元官网网址淭hey are numbers that would be the envy of many other sports programs in the country and, on a weekend basis, compare quite favorably to the NHL. Is there a lot of interest in the NFL? Absolutely. ItB次元官网网址檚 great and I love both leagues.

B次元官网网址淚tB次元官网网址檚 an extremely well-packaged product and I think it really, really lends itself to betting, which is certainly trending.B次元官网网址�

In terms of age, 45 per cent of Canadians aged 55 years and older said they would watch the Grey Cup, while only 36 per cent of 35-54 year-olds, and 39 per cent of 18-34 year-olds, said they would tune in. Fifty-three per cent of 18-34 year-olds said they will watch the Super Bowl, while 47 per cent of 35-54s and 49 per cent of 55-plus said they would do the same.

Geographically, 55 per cent of those surveyed from Manitoba and Saskatchewan said they would watch the Grey Cup, compared to 43 per cent of Alberta, 41 per cent of Quebec, 40 per cent of B.C., 39 per cent of Ontario and 26 per cent of Atlantic Canada.

When asked about why a higher percentage of Saskatchewan residents seem to love the CFL more, Lalji said he thinks B次元官网网址渢heyB次元官网网址檙e prouder Canadians.B次元官网网址�

B次元官网网址淚 think the cities like Vancouver, Toronto and Montreal, feel like they can see, feel and touch the NFL a little bit better,B次元官网网址� said Lalji. B次元官网网址淭oronto is certainly got an affinity for all things, New York B次元官网网址� when youB次元官网网址檙e in a border city, and you are a big city, and you feel like, from your size, that you can relate to these big American cities, and youB次元官网网址檙e cosmopolitan and diverse in the same way that those American cities are that have NFL teams, I think you feel a little more connected.B次元官网网址�

The poll showed eight per cent of respondents stating their interest in the CFL has increased over the past two years, while 13 per cent said their interest waned. Meanwhile, a 72 per cent majority said their interest has remained the same and seven per cent said they werenB次元官网网址檛 sure.

Ten per cent stated their interest in the NFL has increased in the two years, 71 per cent have maintained the same interest, 11 per cent stated interest has decreased and seven per cent were uncertain.

Mario Canseco, Research Co. president, said where the CFL is falling short is marketing.

B次元官网网址淚tB次元官网网址檚 complicated because ultimately, what is missing here is a strategy to try to bring younger people back into the game and new Canadians into the game,B次元官网网址� said Canseco. B次元官网网址淵ou have a lot of people who are immigrating from other places in the world and theyB次元官网网址檙e not becoming used to the CFL B次元官网网址� they can very quickly fall into the marketing of the NFL and start following teams that donB次元官网网址檛 play in Canada.

B次元官网网址淚 think thatB次元官网网址檚 the biggest challenge right now.B次元官网网址�

The two leagues can co-exist, said Lalji, but some think relevance in the U.S. builds relevance and credibility in Canada, which is unfortunate.

B次元官网网址淵ou look at the Swedish Hockey League; you think everybody in Sweden doesnB次元官网网址檛 realize that the best Swedish players are in the NHL? You think everybody in Russia doesnB次元官网网址檛 understand that the best players are in the NHL?B次元官网网址� asked Lalji. B次元官网网址淵et, those leagues are important in those countries, and thereB次元官网网址檚 no reason the CFL shouldnB次元官网网址檛 be the same.B次元官网网址�

Data was collected via an online study conducted Nov. 20-22, with a representative sample of 1,000 Canadian adults, Research Co. stated in a press release.

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