ReporterB次元官网网址檚 note: Back in 2014 when I was working for the Squamish Chief we were tasked with writing a column discussing holiday memories or traditions. I wrote about my familyB次元官网网址檚 journey with Sparkle the Christmas Light (which my sister broke),
In the years that followed, the story became the top Google search for the popular product from the late-B次元官网网址�80s and B次元官网网址�90s. A number of people over the years reached out to myself and representatives at The Chief to offer me a new Sparkle and to talk more about the beloved product.
I then received a Facebook message this November from a woman stating that her step-father was the creator of Sparkle and he would love to talk more to me about the product. After about an hour of conversation earlier this month, the mysterious origin of Sparkle the Christmas Light was finally revealed.
Deep in western Mississippi, right on the border with Louisiana, is the man behind one of the biggest (albeit brief) holiday retail successes in Canadian history - Sparkle the Christmas Light.
Donald Shupe, 83, who lives today in Natchez, Miss., was involved in music from an early age. He performed at the Grand Ole Opry in Nashville back in 1956, but eventually realized that superstardom as a performer wasnB次元官网网址檛 in the cards.
He soon learned that his skills lied in writing music, and the entire concept for Sparkle began to form with the creation of a song he completed in 1971.
B次元官网网址淪tart off with a song that will come back every year,B次元官网网址� he said, of early advice he received from songwriters. B次元官网网址淵ou got to pick out a season. So I said you have Easter and Thanksgiving, but I need a song where everybodyB次元官网网址檚 involved - Christmas.B次元官网网址�
The brainstorming continued until Shupe narrowed down his vision.
B次元官网网址淚 got to thinking what in the world can you write about,B次元官网网址� he said. B次元官网网址淓verybodyB次元官网网址檚 written about everything, but then I realized IB次元官网网址檇 never heard a song about a Christmas light. I chose Sparkle as a character because I envisioned this red light, along with all the other lights, but he was the brightest and I made a character about it.B次元官网网址�
After writing the song he began shopping it to several producers, who suggested he expand the idea to include an actual light and other products for people to get more connected to the character. Shupe then traveled to Taiwan in 1984 to begin production on the Sparkle materials. He made a number of trips there over the year, working on developing and fine tuning Sparkle and all its related products. It was actually the factory in Taiwan that suggested putting the crown on Sparkle.
B次元官网网址淭he way I wrote it I called it the king of all lights,B次元官网网址� he said, of some of those early production meetings in Taiwan. B次元官网网址淎nd they put the crown on it for me, and said B次元官网网址榟ow do you like thisB次元官网网址� - I loved it.B次元官网网址�
Shupe then acquired patents for the design of the light and copyrights to the Sparkle character. He went on to write a book to go along with the character and hired Nashville singer Darlene Austin to sing the Sparkle song that is included on a cassette tape he also produced. That song is the one that was sold with many versions of the light in Canada.
The Canadian deal was struck in 1985 with a company called Alderbrook Industries, which was based out of Pickering, Ont. Shupe said the company owner became enamoured with Sparkle.
B次元官网网址淗e fell in love with it because it was something fresh and new,B次元官网网址� he said. B次元官网网址淭heyB次元官网网址檝e had Rudolph and Frosty and all them and nothing new - itB次元官网网址檚 the same old songs still being sung.B次元官网网址�
Alderbrook, founded in 1963, were at one time CanadaB次元官网网址檚 biggest Christmas decoration company. They believed that Sparkle would be a big holiday hit and even managed to get an inflatable balloon version of Sparkle to appear in The Toronto Santa Claus Parade in 1985. Shupe said he believes that appearance helped spark sales throughout Canada. He said negotiations with Alderbrook were easy.
B次元官网网址淭hey were so eager to get it,B次元官网网址� he said. B次元官网网址淎nd they gave me a good contract - I think I ended up with eight per cent of the gross. That is before the net, so I was tickled to death with it and I made good money, I was thrilled.B次元官网网址�
Shupe said his first cheque from Alderbrook was for over $85,000. He received another cheque from the company, but he believes they still owe him about $14,000 from additional sales. The light was packaged with a cassette tape, a book and sheet music. Alderbrook distributed the product to stores all across Canada.
Unfortunately the man that Shupe originally dealt with died after that first year and despite what he perceived as its success, the company did not remain in contact with him. Shupe said heB次元官网网址檚 unsure what happened with the deal.
B次元官网网址淚t was just one year,B次元官网网址� he said. B次元官网网址淭hatB次元官网网址檚 what amazes me about the popularity of Sparkle. I knew I had a winner here, but I was just a poor boy in the south there was no way I could continue doing it. So I just let it be.B次元官网网址�
Shupe said he had an opportunity to launch the product in the United States, but miscommunication at a big meeting in New York led to a potential deal not being completed. The company Shupe negotiated with wanted him to match the $5 million they were putting up and it was something he was unable to do. He didnB次元官网网址檛 receive many other serious offers. He also didnB次元官网网址檛 decide to sell the item outside of North America. He still has some stock, with about 48 of the original Sparkles still in the package and 300 of a larger version of the light.
He still owns all the trademarks and copyrights related to Sparkle.
Following the ending of the partnership with Alderbrook, Shupe moved on to other things. He ran and went on to sell three different automobile dealerships, he still owns several businesses and runs a number of properties in his area.
He said heB次元官网网址檚 thrilled to see Sparkle live on in the social media age. A YouTube video with the song has close to 15,000 views and people post online about the item on a regular basis. The light is now considered a vintage or rare product on selling sites such as Amazon or eBay. Shupe said heB次元官网网址檚 seen the light be sold for hundreds of dollars or more.
He still believes that the light could make a major comeback, and if marketed correctly, could be a huge holiday hit.
B次元官网网址淭hink of how many Christmas trees are up right now,B次元官网网址� he said. B次元官网网址淎nd they all got the same kinds of lights. If you sold Sparkle to just a quarter of them, think of how many Sparkles that would be and how much money that would produce. It should have been the next big thing, but it just didnB次元官网网址檛 get into the right hands. I think about it all the time, someone could pick it up and run with it. But I still love it and enjoy it.B次元官网网址�
Shupe said despite all his success in business and music, in his hometown he is always recognized as the man that created Sparkle. He said he is open to talking to anyone interested in relaunching the brand.
B次元官网网址淚B次元官网网址檇 love to see it take off again,B次元官网网址� he said. B次元官网网址淚tB次元官网网址檚 so fresh and nobody knows about it over here [USA].B次元官网网址�
Despite the potential lost, Shupe said he would not have done anything differently.
B次元官网网址淢aybe I should have kept trying to sell it, but God has blessed me so well and maybe I wouldnB次元官网网址檛 have succeeded in other ways,B次元官网网址� he said. B次元官网网址淚 wished I had pursued it a bit more because I do think it would have brought joy to a lot of people. I hope someday someone will be able to take it and run with it. I donB次元官网网址檛 see anyone in my family doing that, so it may leave when I leave, ya know?B次元官网网址�
Those interested in talking business with Shupe can reach out by contacting him via email at dshupenatchez@gmail.com.
To read the original column that sparked this conversation, visit .
