Does the Penticton Vees new logo look familiar? The BCHLBԪַs Langley Rivermen seem to think so.
The RivermenBԪַs social media team took to Twitter on Friday morning, Aug. 26, responding to the VeesBԪַ unveiling of a new logo and colour scheme for the 2022-2023 season.
PentictonBԪַs new look is described as a redesign of a blue and white maple leaf, prompting LangleyBԪַs team to point out the resemblance to the Toronto Maple LeafsBԪַ iconic look.
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BԪַ Langley Rivermen (@LangleyRivermen)
FridayBԪַs unveiling marked the first time in 18 years Penticton had changed its logo. The team had a branding overhaul in 2004 when the team name shifted from the Panthers to the Vees.
BԪַI wanted to create a logo that was a blend of 1950s era hockey and the most recent VeesBԪַ logo,BԪַ said graphic designer Luke Fraser. BԪַMy main goal was to go back in time and give the Vees a timeless and classic look.BԪַ
The VeesBԪַ social media team, meanwhile, fired back at the Rivermen with a picture of their newly-acquired Fred Page Cup championship.
LangleyBԪַs team werenBԪַt the only ones who thought the VeesBԪַ new logo looked familiar.
Penticton will start its championship defence on Sept. 23 when they host the Trail Smoke Eaters at the South Okanagan Events Centre.
BԪַWe are excited about moving forward with a new look,BԪַ said Fred Harbinson, the VeesBԪַ head coach, general manager, and president. BԪַChange from what you are used to is never easy, but we feel this logo will create a fresh and exciting look for our players and fans.BԪַ