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Greater Victoria grocers join forces to end hunger

Island Food Caring campaign raises over $35,000 for Food Rescue Project
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B次元官网网址淚t takes a community to feed a community B次元官网网址 and our customers answered the call.B次元官网网址

ThatB次元官网网址檚 the sentiment Fairway Market vice-president Robert Jay has repeated throughout the Island Food Caring project, which, between five grocery store operators, has raised $18,847 to support food security in the region.

The sum raised by local grocers was matched by the Victoria Foundation, bringing the total to $37,693 for the Food Share NetworkB次元官网网址檚 Food Rescue project, an initiative that recovers and redistributes healthy, fresh food to communities in need across Greater Victoria.

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Between June 1 and 23, Country Grocer, Fairway Market, Red Barn Market, the Root Cellar and Thrifty Foods participated by providing donation bins at the till and running in-store and online promotions.

B次元官网网址淲e are thrilled with the response of our customers donating at the tills to support the Food Rescue Project,B次元官网网址 Jay remarked in a media statement.

Russ Benwell, co-owner of Red Barn Market, was impressed at how grocers came together to support a vital cause.

B次元官网网址淔ifty-thousand of our neighbours donB次元官网网址檛 know where their next meal is coming from and that is unacceptable,B次元官网网址 Benwell said. B次元官网网址淚n this campaign, the grocery stores put aside competition for something greater, a food-secure region where no one goes hungry.

B次元官网网址淲e asked our customers to join us in taking the next step with us, and together with Victoria FoundationB次元官网网址檚 match, weB次元官网网址檝e raised $37,693. This is only the beginning, as all the participating grocery stores have signed on to make this an annual campaign and will continue to raise awareness of the issue of food insecurity throughout the year.B次元官网网址

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According to Matthew Kemshaw, chair of the Food Share Network, more than 50 organizations are participating in the project, B次元官网网址渉elping to feed 35,000 people from Port Renfrew to Mayne Island, from Esquimalt to Oak Bay.B次元官网网址

B次元官网网址淲e still have a further 15,000 people to reach, to ensure that everyone has access to fresh and healthy foods on the South Island,B次元官网网址 Kemshaw stated, adding the Food Rescue Project has seen grocers and customers join an important effort to end regional hunger.

B次元官网网址淭his campaign is a testament to the work that continues to address food insecurity in our region,B次元官网网址 he said.

Donations to the Food Rescue Project can still be made at .

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About the Author: Greater Victoria B次元官网网址 Staff

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