Whatever your tipple, Angela HansenBԪַs liquor store on VancouverBԪַs Commercial Drive has stock to satisfy, from Prosecco to tequila BԪַ so long as you donBԪַt want any actual liquor.
HansenBԪַs BԪַalcohol free liquor storeBԪַ Mocktails opened last March, and just a few days into the new year, she was anticipating a BԪַboomBԪַ for her business.
BԪַDry January, I think is gonna be a big thing for the alcohol-free world,BԪַ she said, referring to the global movement to cut back on alcohol this month. BԪַSome people are begrudgingly doing it, and others are very, very enthusiastic to do it, and theyBԪַre excited that they have this. You donBԪַt have to do Dry January with a Coca-Cola or something like that.BԪַ
ItBԪַs not the only business catering to the market BԪַ just a block away is The Drive Canteen, a snack-bar that offers BԪַsophisticated non-alcoholic beveragesBԪַ in its store. In Port Coquitlam, B.C., thereBԪַs Bevees, a BԪַbooze-free bottle shopBԪַ that opened in November 2023.
The rise of stores like Mocktails and others comes as health concerns around alcohol rise BԪַ and as British ColumbiaBԪַs once-booming craft beer industry goes through tough times. A series of high-profile brewers have closed down or are in financial strife; many cite economic conditions as well as a shift in drinking preferences.
ItBԪַs unclear whether greater awareness of health risks associated with alcohol are reducing demand, but the rise of booze-free options offer alternatives to those seeking to cut back after an alcohol-fuelled holiday season.
BԪַWeBԪַre coming out of December, which is like the heaviest drinking month of the year for most people,BԪַ said Dr. Tim Naimi, director of the University of VictoriaBԪַs Canadian Institute for Substance Use Research.
The research body launched an online tool this month that allows individuals to calculate their alcohol risks based on their consumption, and Naimi said itBԪַs important for consumers to make BԪַinformed decisions.BԪַ
The risks of excessive alcohol consumption are well-documented, but have come into sharper focus in Canada since January 2023, when the government-supported Canadian Centre on Substance Use and Addiction said the risk of cancer rises at much lower levels of alcohol consumption than previously thought.
Any more than two standard drinks a week put people at higher risk, it said in its report.
Last week, the U.S. Surgeon General released a new advisory about alcohol and the risks of cancer it carries, calling for health warning labels on alcohol products.
Naimi was involved in the research that went into updating the CCSA alcohol guidance, and said it is BԪַcommon senseBԪַ for the U.S. Surgeon General to call for better labelling.
BԪַOther packaged food and beverage products in Canada require quite a bit of information. But if I buy a bottle of Scotch, it just says 40 per cent (alcohol by volume) and thatBԪַs pretty much it.BԪַ
Naimi said a lot of information consumers get about alcohol comes from the industry, and the calculator tool employs BԪַgood up-to-date scienceBԪַ to inform people of their health risks.
BԪַBut more importantly, itBԪַs just for people who are considering cutting back,BԪַ he said.
The upheaval of the COVID-19 pandemic saw alcohol consumption peak, Naimi said.
BԪַAlcohol consumption was at an all-time high during COVID and itBԪַs come down a little bit to more like pre-COVID levels,BԪַ he said. BԪַI donBԪַt think itBԪַs changed that much.BԪַ
For some in the booze business, though, the aftermath of the pandemic has coincided with tough times.
Award-winning Andina Brewing closed its East Vancouver brewery, just a dozen or so blocks away from Mocktails, in April 2023, after six years in business. Other closures followed, including BurnabyBԪַs Studio Brewing that permanently closed in December 2023, then Riot Brewing in Chemainus on Vancouver Island a month later.
In a farewell message, Studio Brewing cited BԪַconsumer preference shifting away from craft beerBԪַ as well as other economic challenges.
After a decade as one of VancouverBԪַs smallest brewers, Callister Brewing shut down around the same time as Studio and Riot brewing. But it had a fallback.
While the company cited rising costs at its brewery site, it also said there was a need to focus on the BԪַrapid growthBԪַ of its non-alcoholic Callister Craft Soda.
It pitches the sodas in a language familiar to the craft-beer scene BԪַ they are BԪַcrafted locallyBԪַ, and made in BԪַsmall batches.BԪַ
Meanwhile, B.C.BԪַs craft beer reckoning continues.
In November 2024, Central City Brewing in Surrey BԪַ maker of Red Racer beer, as well as de-alcoholized brews under the Street Legal brand BԪַ sought creditor protection. Court documents outline post-pandemic financial troubles that required it to restructure.
Company president Daryll Frost detailed BԪַeconomic challengesBԪַ including minimum wage increases, labour shortages, higher taxes and higher food and supply costs.
Another factor, FrostBԪַs court filing said, was BԪַreduced demand for alcohol products generally.BԪַ
Naimi said he was unaware whether demand has actually diminished, though he said recent indications that younger people are drinking less than previous generations are BԪַkind of interesting.BԪַ
Customers at Mocktails said they had a number of reasons for going booze-free.
Hilary Hansen BԪַ no relation to the owner BԪַ stopped by for alcohol-free tequila to make margaritas. She said she canBԪַt drink alcohol because sheBԪַs pregnant.
BԪַObviously the babyBԪַs the biggest concern, but I would say in general I would like to drink less outside of being pregnant,BԪַ she said. BԪַItBԪַs not the alcohol, itBԪַs the taste, so I just want something really nice in a cocktail that I can enjoy and not have any negative health impact for either me or, right now, the baby.BԪַ
BԪַHaving options like this is really nice,BԪַ she said.
Enrique Rodriguez, the husband of MocktailsBԪַ owner, said heBԪַs also reduced his alcohol intake after initially not wanting to follow Hansen down a sober path.
He said that at parties with his family in Mexico, he used to see alcohol as BԪַthe climax of freedom, but itBԪַs not.BԪַ
Now, he said he alternates between alcoholic and non-alcoholic drinks on nights out.
BԪַFor me itBԪַs like an awakening,BԪַ he said. BԪַI can make better decisions to say, BԪַOK, I had enough, I gotta go, you know, tomorrow I have things to doBԪַ and boom, I had the best of both.BԪַ