Walking through the front door of FairfieldB次元官网网址檚 first, and so far only, cannabis shop isnB次元官网网址檛 unlike walking into an Apple store.

Clean lines, white walls and bright displays at Pacificanna offer a blank canvas for the storeB次元官网网址檚 products B次元官网网址� flowers lined up in magnified capsules, edibles such as cookies, gummies and chocolates in illuminated showcases and a fridge full of beverages including lemon lime sparkling CBD drinks and THC-infused grapefruit sparkling waters.

ItB次元官网网址檚 designed to be different than most cannabis vendors , says co-owner Darren Saunders.

B次元官网网址淲e wanted to make it more of a standard retail store, and when you go to a standard retail store, the products are on display,B次元官网网址� he said. B次元官网网址淲e wanted to be light, bright and welcoming.B次元官网网址�

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The family-owned cannabis store is one of many ventures the Saunders family has taken on, among them liquor stores and two other Pacificanna locations in Williams Lake and Port Hardy.

The Victoria location B次元官网网址� nestled in a Fairfield strip mall between a bank and a nail salon B次元官网网址� defies preconceptions about cannabis retailers as dark, downtown outliers. Buying cannabis is as simple as stopping at the bank or grocery store, Pacificanna tells customers. And for those who prefer not to chat, iPads and an online menu make information and pick up easily accessible for customers.

But opening had its share of challenges. After jumping through the bureaucratic hoops of selling legal cannabis, a global pandemic began.

Saunders said they decided to open anyway, closely following the guidelines of the provincial health officer. Unsure how Pacificanna would be received during that time, Saunders said the team was surprised by a fairly steady stream of customers.

B次元官网网址淪ales have actually been up with liquor and cannabis B次元官网网址� itB次元官网网址檚 turned out to be a positive thing for sure.B次元官网网址�

Saunders said the family plans to open more locations but doesnB次元官网网址檛 have a timeline because of the approval process. HeB次元官网网址檚 excited for the future of cannabis.

B次元官网网址淚tB次元官网网址檚 probably going to take at least another five years but it is normalizing,B次元官网网址� he said. B次元官网网址淎bove all else people should just come check it out.B次元官网网址�

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