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Dine-In Victoria closes due to delivery service competition

Owner Maggie Rideout converting Admirals Road office into new bistro
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The Dine-In Victoria delivery service closed on Aug. 9 and owner Maggie Rideout is converting the Admirals Road office into a new bistro. (Maggie Rideout/Submitted)

Dine-In Victoria closed on Aug. 9, after 20 years of doing food delivery in Greater Victoria.

At its peak, in 2016, owner Maggie Rideout said the service launched a new website and employed about 50 drivers who made deliveries from about 60 restaurants to customers within the region.

B次元官网网址淭hen in 2017 Skip [the Dishes] came to Victoria,B次元官网网址 Rideout said.

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At first, she said her local web app seemed to be able to hold its own, but claims the corporation started B次元官网网址渢rying to get [her] clients.B次元官网网址

B次元官网网址淥nce they came to town it was just kind of like chaos was ensuing,B次元官网网址 she said, adding that because Skip the Dishes charges restaurants for late orders, she thinks restaurants started prioritizing them, negatively impacting Dine-In Victoria delivery times.

B次元官网网址淭his is my baby. IB次元官网网址檝e had it for 20 years,B次元官网网址 she said. B次元官网网址淚B次元官网网址檝e raised my kids on this. A lot of love has gone into this.B次元官网网址

Rideout said she had been planning to launch a new app in two weeks, in an effort to compete, but ultimately decided to close because DoorDash also came to Victoria.

B次元官网网址淚B次元官网网址檝e already experienced what Skip the Dishes can do,B次元官网网址 she said. B次元官网网址淵ou can imagine what [DoorDash is] going to do.B次元官网网址

From 2017 until now, she said Dine-In Victoria was reduced to about a quarter of its customer base.

B次元官网网址淚t just becomes not an intelligent move to stay open if youB次元官网网址檙e losing every day,B次元官网网址 she said. B次元官网网址淓xperience shows me the writing on the wall.B次元官网网址

On Thursday, she sent notifications to her remaining customers that Friday would be their last day of service.

B次元官网网址淭he orders are already coming in,B次元官网网址 she said on Friday afternoon. B次元官网网址淚 think people are just trying to show their support.B次元官网网址

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Despite Dine-In Victoria coming to a close, Rideout still has an appetite for the food industry. Already, the Dine-In Victoria office located at 829 Admirals Rd. in Esquimalt is being converted into a bistro.

She said they will do mostly take-out food at the bistro, which has yet to be named, though there will be enough seating to stop and have a coffee.

The bistro will be the new, public branch of a similar breakfast and lunch take-out business she has been running on private land for about 10 years.

B次元官网网址淚tB次元官网网址檚 very successful,B次元官网网址 she said of the private business which services workers. B次元官网网址淥ur breakfast wrap is phenomenal.B次元官网网址

She said the front of the new public bistro has been completed, though the premises are still B次元官网网址渁 bit of a construction zone right now.B次元官网网址 Once construction is complete and menus have been set up, she expects the bistro will open in November.

The bistro may even do delivery through other services, such as her former competitors, she added.

B次元官网网址淚f you canB次元官网网址檛 beat them, join them.B次元官网网址

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The Langford resident has worked in the food industry for a long time. She was the manager of Cafe Mexico for a couple of years before motherhood inspired her to do Dine-In Victoria.

B次元官网网址滿an it would be really nice to have somebody bring me food,B次元官网网址 she remembers thinking on busy nights with her kids, before friends suggested buying Dine-In Victoria.



karissa.gall@blackpress.ca

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