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New movie poster-style ads aim to BԪַflip the scriptBԪַ on gangsters in Metro Vancouver

Launched in Surrey, Crime Stoppers campaign wants partners of criminals to tell them info

A new ad campaign involving mock movie posters aims to silence gangsters in Metro Vancouver.

At a movie theatre in Surrey, the regionBԪַs Crime Stoppers chapter unveiled a new BԪַGuns and GangsBԪַ initiative that encourages people to give anonymous tips about gang activity and other serious crimes.

The crime-fighting organization hopes the messages BԪַflip the scriptBԪַ on crime by celebrating tipsters as BԪַstarsBԪַ of the narrative.

New posters feature the three storylines of BԪַThe GunmanBԪַs BarberBԪַ (how a barberBԪַs anonymous tip put a criminal behind bars), BԪַThe Gang MemberBԪַs Gym BuddyBԪַ (an anonymous tip led to a heavy sentence) and BԪַThe Drug DealerBԪַs NeighbourBԪַ (how one tip sent a criminal to jail).

The Saul Bass-style graphics will be displayed on restaurant and bar screens, billboards, and on bus and Skytrain overhead cards and transit shelters. BԪַs will be played before movies at local Landmark company theatres including the one in Guildford, where a launch event was held Wednesday (March 15).

The PS&Co campaign aims to reach people who know someone involved in illegal activities, or has key information, and wants to do the right thing, but wonBԪַt tell anyone for fear of reprisal.

The ads target girlfriends, boyfriends and partners of anyone involved in crime, parents and extended family, non-criminal friends and casual acquaintances such as servers, bartenders, valets and special entertainers.

Linda Annis, executive director of Metro Vancouver Crime Stoppers, says the organization had BԪַgreat successBԪַ with three previous Guns and Gangs advertising campaigns in recent years, and hopes for the same in 2023.

BԪַSince 2016, tips to Crime Stoppers are credited for 216 gun- and gang-related arrests, and the seizure of 313 illegal weapons,BԪַ says Annis, also a Surrey city councillor.

BԪַAnyone can be a hero. We accept anonymous tips about any crime 24/7 and in 115 languages. We donBԪַt want to know your identity or where youBԪַre from, we just want information that can help police to solve crime.BԪַ

, or call 1-800-222-8477.



tom.zillich@surreynowleader.com

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Three movie poster-style graphics in the latest Metro Vancouver Crime Stoppers ad campaign. (Submitted images)


Tom Zillich

About the Author: Tom Zillich

I cover entertainment, sports and news for Surrey Now-Leader and Black Press Media
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