A new ad campaign involving mock movie posters aims to silence gangsters in Metro Vancouver.
At a movie theatre in Surrey, the regionB次元官网网址檚 Crime Stoppers chapter unveiled a new B次元官网网址淕uns and GangsB次元官网网址� initiative that encourages people to give anonymous tips about gang activity and other serious crimes.
The crime-fighting organization hopes the messages B次元官网网址渇lip the scriptB次元官网网址� on crime by celebrating tipsters as B次元官网网址渟tarsB次元官网网址� of the narrative.
New posters feature the three storylines of B次元官网网址淭he GunmanB次元官网网址檚 BarberB次元官网网址� (how a barberB次元官网网址檚 anonymous tip put a criminal behind bars), B次元官网网址淭he Gang MemberB次元官网网址檚 Gym BuddyB次元官网网址� (an anonymous tip led to a heavy sentence) and B次元官网网址淭he Drug DealerB次元官网网址檚 NeighbourB次元官网网址� (how one tip sent a criminal to jail).
The Saul Bass-style graphics will be displayed on restaurant and bar screens, billboards, and on bus and Skytrain overhead cards and transit shelters. B次元官网网址s will be played before movies at local Landmark company theatres including the one in Guildford, where a launch event was held Wednesday (March 15).
Launched at a movie theatre, a new Metro Vancouver Crime Stoppers campaign wants to silence gangsters.
B次元官网网址� Tom Zillich (@TomZillich)
How new movie poster-style ads aim to B次元官网网址榝lip the scriptB次元官网网址� on criminals:
The PS&Co campaign aims to reach people who know someone involved in illegal activities, or has key information, and wants to do the right thing, but wonB次元官网网址檛 tell anyone for fear of reprisal.
The ads target girlfriends, boyfriends and partners of anyone involved in crime, parents and extended family, non-criminal friends and casual acquaintances such as servers, bartenders, valets and special entertainers.
Linda Annis, executive director of Metro Vancouver Crime Stoppers, says the organization had B次元官网网址済reat successB次元官网网址� with three previous Guns and Gangs advertising campaigns in recent years, and hopes for the same in 2023.
B次元官网网址淪ince 2016, tips to Crime Stoppers are credited for 216 gun- and gang-related arrests, and the seizure of 313 illegal weapons,B次元官网网址� says Annis, also a Surrey city councillor.
B次元官网网址淎nyone can be a hero. We accept anonymous tips about any crime 24/7 and in 115 languages. We donB次元官网网址檛 want to know your identity or where youB次元官网网址檙e from, we just want information that can help police to solve crime.B次元官网网址�
, or call 1-800-222-8477.
tom.zillich@surreynowleader.com
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