ItB次元官网网址檚 not just you. The word B次元官网网址渄emureB次元官网网址� is being used to describe just about everything online these days.

It all started earlier this month, when TikTok creator Jools Lebron that would soon take social media by storm. The hair and makeup sheB次元官网网址檚 wearing to work? Very demure. And paired with a vanilla perfume fragrance? How mindful.

In just weeks, LebronB次元官网网址檚 words have become the latest vocabulary . In addition to her own viral content that continues to describe various day-to-day, arguably reserved or modest activities with adjectives like B次元官网网址渄emure,B次元官网网址� B次元官网网址渕indfulB次元官网网址� and B次元官网网址渃utesy,B次元官网网址� several big names have also hopped on the trend across social media platforms. Celebrities like and have shared their own playful takes, and even the White House used the words the Biden-Harris administrationB次元官网网址檚 recent student debt relief efforts.

The skyrocketing fame of LebronB次元官网网址檚 B次元官网网址渧ery mindful, very demureB次元官网网址� influence also holds significance for the TikToker herself. Lebron, who identifies as a transgender woman, said in a that sheB次元官网网址檚 now able to finance the rest of her transition.

B次元官网网址淥ne day, I was playing cashier and making videos on my break. And now, IB次元官网网址檓 flying across country to host events,B次元官网网址� Lebron said in the video, noting that her experience on the platform has changed her life.

SheB次元官网网址檚 not alone. Over recent years, a handful of online creators have after gaining social media fame B次元官网网址� but itB次元官网网址檚 still incredibly rare, and no easy feat.

HereB次元官网网址檚 what some experts say.

How can TikTok fame lead to meaningful sources of income?

There is no one recipe.

Finding resources to work as a creator full-time B次元官网网址渋s not as rare as it would have been years ago,B次元官网网址� notes Erin Kristyniak, VP of global partnerships at marketing collaboration company Partnerize. But you still have to make content that meets the moment B次元官网网址� and thereB次元官网网址檚 a lot to juggle if you want to monetize.

On TikTok, most users who are making money pursue a combination of hustles. Brooke Erin Duffy, an associate professor of communication at Cornell University, explains that those granted admission into TikTokB次元官网网址檚 Creator Marketplace B次元官网网址� the platformB次元官网网址檚 space for brand and creator collaborations B次元官网网址� can B次元官网网址渆arn a kickback from views from TikTok expressly,B次元官网网址� although that doesnB次元官网网址檛 typically pay very well.

Other avenues for monetization include more direct brand sponsorships, creating merchandise to sell, fundraising during livestreams and collecting B次元官网网址渢ipsB次元官网网址� or B次元官网网址済iftsB次元官网网址� through features available to users who reach a certain following threshold. A lot of it also boils down to work outside of the platform.

And creators are increasingly working to build their social media presence across multiple platforms B次元官网网址� particularly amid a of the ByteDance-owned app in the U.S., which is currently . Duffy notes adding that many are working on developing this wider online presence so they can B次元官网网址渟till have a financial lifelineB次元官网网址� in case any revenue stream goes away.

Is it difficult to sustain?

Gaining traction in the macrocosm that is the internet is difficult as is B次元官网网址� and while some have both that resonate and found sources of compensation that , it still takes a lot of work to keep it going.

B次元官网网址淭hese viral bursts of fame donB次元官网网址檛 necessarily translate into a stable, long-term career,B次元官网网址� Duffy said. B次元官网网址淥n the surface, itB次元官网网址檚 kind of widely hyped as a dream job B次元官网网址� But I see this as a very superficial understanding of how the career works.B次元官网网址�

Duffy, who has been studying social media content creation for a decade, says that sheB次元官网网址檚 heard from creators who have months where theyB次元官网网址檙e reaping tremendous sums of money from various sources of income B次元官网网址� but then also months with nothing. B次元官网网址淚tB次元官网网址檚 akin to a gig economy job, because of the lack of stability,B次元官网网址� she explained.

B次元官网网址淭he majority of creators arenB次元官网网址檛 full-time,B次元官网网址� Eric Dahan, the CEO and founder of influencer marketing agency Mighty Joy, added.

Burnout is also very common. It can take a lot of emotional labor to pull content from your life, Duffy said, and the pressure of maintaining brand relationships or the potential of losing viewers if you take a break can be a lot. Ongoing risks of potential exposure to hate or online harassment also persist.

Is the landscape changing?

Like all things online, the landscape for creators is constantly evolving.

Demand is also growing. More and more platforms are not only aiming to court users but specifically bring aspiring creators on their sites. And that coincides with an increased focus on marketing goods and brands in these spaces.

Companies are doubling down B次元官网网址渢o meet consumers where they are,B次元官网网址� Raji Srinivasan, a marketing professor at The University of Texas at AustinB次元官网网址檚 McCombs School of Business. YouTube and other social media platforms, such as Instagram, have also built out offerings to attract this kind of content in recent years, but B次元官网网址� for now B次元官网网址� itB次元官网网址檚 B次元官网网址淭ikTokB次元官网网址檚 day in the sun,B次元官网网址� she added, pointing to the platformB次元官网网址檚 .

And for aspiring creators hoping to strike it big, DahanB次元官网网址檚 advice is just to start somewhere. As LebronB次元官网网址檚 success shows, he added, B次元官网网址淵ou donB次元官网网址檛 know whatB次元官网网址檚 going to happen.B次元官网网址�