B次元官网网址淲ould you put it to your lips?B次元官网网址�

That is the question asked in a new campaign, titled #GlossedOver, by Indigenous-owned brand Cheekbone Beauty as the company looks to highlight CanadaB次元官网网址檚 contaminated water issues on reserves.

In a statement earlier this month, the brand announced the campaign features non-saleable lip gloss with names such as Lucious Lead, E.Coli Kiss, and Mercury Shimmer.

B次元官网网址淚tB次元官网网址檚 time to stop glossing over this issue,B次元官网网址� Cheekbone Beauty founder and CEO Jenn Harper said.

B次元官网网址淓veryone should have access to clean, safe drinking water. ThatB次元官网网址檚 why #GlossedOver is so important: you wouldnB次元官网网址檛 put a contaminated gloss on your lips, so why should anyone put contaminated water to theirs,B次元官网网址� she said.

In recognition of Indigenous History Month through June, Sephora Canada said it will donate all proceeds from the sale of Cheekbone Beauty products to Water First, a charitable organization supporting Indigenous communities to address the water crisis.

According to Water First, approximately one-in-six First Nations communities in Canada donB次元官网网址檛 have access to clean water. These numbers include both short-term and long-term boil water advisories as well as do not consume advisories.

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In April, Indigenous Services Minister Patty Hajdu said that she hopes Canada will be able to lift its remaining long-term drinking water advisories by 2025.

Prime Minister Justin Trudeau, when he was first elected in 2015, promised to end all long-term drinking water advisories on First Nations by March 2021. His government failed to meet that deadline.

The lack of access to clean drinking water on reserves has been a blemish on CanadaB次元官网网址檚 already troubled relationship with Indigenous Peoples.

Ensuring every First Nation has clean tap water is regarded as a crucial part of achieving reconciliation.

B次元官网网址� with files from The Canadian Press

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