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From marijuana beer to pot cookies, Canadian companies creating cannabis edibles

Manufacturers think that edibles will do well with users who donB次元官网网址檛 want to smoke or vape
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A cupcake B次元官网网址渆dibleB次元官网网址 is shown at a stall at a B次元官网网址淕reen MarketB次元官网网址 pop-up event in Toronto on Sunday, December 18, 2016. Beer brewed with marijuana. Baking mixes designed to bring out the unique flavours of cannabis oil. Good old-fashioned pot cookies. Canadian companies are creating them all, but thereB次元官网网址檚 no word yet on when stores across the country will legally be able to stock the edibles for recreational users. (Chris Young/The Canadian Press)

Beer brewed with marijuana, baking mixes concocted to bring out the unique flavours of cannabis oil and good, old-fashioned pot cookies: Canadian companies are creating them all, but itB次元官网网址檚 unclear when stores will legally be able to stock the edibles for recreational users.

Instead, business owners have been getting creative to manufacture, refine and sell their products.

Ottawa has pledged that recreational marijuana will become legal sometime this year and the Senate recently approved the pot legalization bill. But the federal government has said the sale of edible cannabis products will not be legal immediately.

That hasnB次元官网网址檛 stopped Canadian companies for entering the market.

Tim Moore, CEO of Toronto-based Xanthic Biopharma, thinks edibles are the preferred form of cannabis consumption for many people, in part because theyB次元官网网址檙e portable, discreet and donB次元官网网址檛 carry the same stigma as lighting up a joint.

B次元官网网址淪moking has been somewhat vilified over the past few generations. And vaping has some issues,B次元官网网址 Moore said. B次元官网网址淲e think (edibles are) going to become a big part of the business in Canada over the next couple of years.B次元官网网址

His company has created technology that converts cannabis into a powder, and it works with licensed cannabis producers to make products such as drinks infused with THC, the active ingredient in marijuana.

Because of current Canadian laws, the products have only been available in parts of the Unites States.

There are benefits to working south of the border, Moore said.

B次元官网网址淥ur initial markets, for us, have been in the western U.S., where recreational products are legal. But now we come back to Canada and weB次元官网网址檙e talking to (licensed producers) here and we have the credibility that weB次元官网网址檝e been in that market down there, have moved along the learning curve,B次元官网网址 he said.

Other companies have found it more difficult to navigate CanadaB次元官网网址檚 rules.

Dooma Wendschuh is a co-founder of Province Brands, a Toronto-based company brewing beer from marijuana, and he said itB次元官网网址檚 been B次元官网网址渕ore or less impossibleB次元官网网址 to work in Canada.

While his team can make small batches of product here, Canadian law prohibits them from doing taste tests, he said.

B次元官网网址淚f I wanted to open an ice cream parlour, I could just open it. If I wanted to make a new flavour of ice cream, I could just make it. If I want to make a marijuana beverage, I can make it, but no one is allowed to drink it,B次元官网网址 Wendschuh said.

The company has been very careful to work within the law, doing taste-testing outside of Canada and, when back at home, working with hemp instead of marijuana, he said.

So far theyB次元官网网址檝e created an India pale ale and an imperial pilsner, Wendschuh said, and theyB次元官网网址檙e looking forward to the day that they can finally sell their products.

In Calgary, reTreat Edibles is already selling brownie and cookie mixes, but until Ottawa brings in rules for marijuana-infused treats, theyB次元官网网址檙e leaving it up to consumers to add in cannabis oil, said chef John Michael MacNeil.

Selling the products without pot is helping the company get brand recognition ahead of legalization, he said.

The red seal-certified chef said heB次元官网网址檚 looking to create flavours that bring out the specific tastes and smells of various cannabis strains.

B次元官网网址淓ach plant is very different and they produce different oils, and they give you the smell and then even the taste,B次元官网网址 he explained. B次元官网网址淪ome of them can taste like rosemary and basil and parsley and dill, lemon grass, thereB次元官网网址檚 lavender.B次元官网网址

MacNeil said he believes the federal government is being strict and cautious around edibles, but that isnB次元官网网址檛 necessarily a bad thing.

B次元官网网址淏y eliminating the grey and black area, theyB次元官网网址檒l force people to go through all the right steps and all the right processes in order to have a reliable and consistent, safe experience for the end use,B次元官网网址 he said.

Some working in the industry donB次元官网网址檛 believe government regulation will crush black market edibles.

ThereB次元官网网址檚 already a B次元官网网址渕assive demandB次元官网网址 for edibles in Canada and thatB次元官网网址檚 only going to grow following legalization, said Brandon Wright, co-founder of Baked.

The Victoria-based company makes a variety of cannabis-infused products, from cookies and protein bars to oils and capsules, and sells them online and through dispensaries.

B次元官网网址淚tB次元官网网址檚 definitely going to be a blooming black market, even amongst companies that are trying to go legitimate like us,B次元官网网址 Wright said.

When rules for edibles do come in, there will be dramatic changes to what businesses create and sell, he added. For instance, a prohibition on mixing cannabis and caffeine would eliminate chocolate bars from product menus.

Wright said he expects there to be a big focus on low-dose items like drinks, while baked goods fall out of favour.

B次元官网网址淚 think it will be interesting in a regulated market because the restrictions are going to allow us to be creative within those restrictions, whereas right now, without any restrictions, itB次元官网网址檚 just open creativity.B次元官网网址

B次元官网网址 Follow @gkarstenssmith on Twitter.

Gemma Karstens-Smith, The Canadian Press





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