Facebook is coming for your kids.
The social media giant is launching a messaging app for children to chat with their parents and with friends approved by their parents.
The free app is aimed at kids under 13, who canB次元官网网址檛 yet have their own accounts under FacebookB次元官网网址檚 rules, though they often do.
Messenger Kids comes with a slew of controls for parents. The service wonB次元官网网址檛 let children add their own friends or delete messages B次元官网网址� only parents can do that. Kids donB次元官网网址檛 get a separate Facebook or Messenger account; rather, itB次元官网网址檚 an extension of a parentB次元官网网址檚 account. Messenger Kids came out Monday in the U.S. as an app for Apple devices B次元官网网址� the iPhone, iPad and iPod Touch. Versions for Android and AmazonB次元官网网址檚 tablets are coming later.
A KIDS-FOCUSED EXPERIENCE
While children do use messaging and social media apps designed for teenagers and adults, those services arenB次元官网网址檛 built for them, said Kristelle Lavallee, a childrenB次元官网网址檚 psychology expert who advised Facebook on designing the service.
B次元官网网址淭he risk of exposure to things they were not developmentally prepared for is huge,B次元官网网址� she said.
Messenger Kids, meanwhile, B次元官网网址渋s a result of seeing what kids like,B次元官网网址� which is images, emoji and the like. Face filters and playful masks can be distracting for adults, Lavallee said, but for kids who are just learning how to form relationships and stay in touch with parents digitally, they are ways to express themselves.
Lavallee, who is content strategist at the Center on Media and Child Health at Boston ChildrenB次元官网网址檚 Hospital and Harvard University, called Messenger Kids a B次元官网网址渦seful toolB次元官网网址� that B次元官网网址渕akes parents the gatekeepers.B次元官网网址� But she said that while Facebook made the app B次元官网网址渨ith the best of intentions,B次元官网网址� itB次元官网网址檚 not yet known how people will actually use it.
As with other tools Facebook has released in the past, intentions and real-world use do not always match up. FacebookB次元官网网址檚 live video streaming feature, for example, has been used for plenty of innocuous and useful things, but also to stream crimes and suicides.
HOOKED ON FACEBOOK
Is Messenger Kids simply a way for Facebook to rope in the young ones?
Stephen Balkam, CEO of the non-profit Family Online Safety Institute, said B次元官网网址渢hat train has left the station.B次元官网网址�
Federal law prohibits internet companies from collecting personal information on kids under 13 without their parentsB次元官网网址� permission and imposes restrictions on advertising to them. This is why Facebook and many other social media companies prohibit younger kids from joining. Even so, Balkam said millions of kids under 13 are already on Facebook, with or without their parentsB次元官网网址� approval.
He said Facebook is trying to deal with the situation pragmatically by steering young Facebook users to a service designed for them.
MARKETING MATTERS
Facebook said Messenger Kids wonB次元官网网址檛 show ads or collect data for marketing, though it will collect some data it says are necessary to run the service. Facebook also said it wonB次元官网网址檛 automatically move users to the regular Messenger or Facebook when they get old enough, though the company might give them the option to move contacts to Messenger down the line.
James Steyer, CEO of the kids-focused non-profit group Common Sense, said that while he liked the idea of a messaging app that requires parental sign-ups, many questions remain. Among them: Will it always remain ad-free, and will parents get ads based on the service?
B次元官网网址淲hy should parents simply trust that Facebook is acting in the best interest of kids?B次元官网网址� Steyer said in a statement. B次元官网网址淲e encourage Facebook to clarify their policies from the start so that it is perfectly clear what parents are signing up for.B次元官网网址�
