B次元官网网址淲hy shouldnB次元官网网址檛 there be a dog bed for people?B次元官网网址�

ThatB次元官网网址檚 the question Noah Silverman asked himself while working at a coffee shop at the University of British Columbia campus.

Silverman and his best friend, Yuki Kinoshita, are on the brink of graduating in economics. They are also co-founders of a growing business, inspired by a Great Dane and napping, called Plufl.

Silverman said in a news release Thursday (May 26) that the idea was inspired after seeing his bossB次元官网网址� Great Dane lazing in a custom-made, extra-large dog bed.

B次元官网网址淚t just looked so comfortable and cozy,B次元官网网址� he said.

Both full-time students, juggling work and school, Silverman and Kinoshita described themselves as avid nappers.

B次元官网网址淲e just felt there had to be a better napping solution,B次元官网网址� said Kinoshita. B次元官网网址淓ven when IB次元官网网址檓 working at home, I donB次元官网网址檛 necessarily want to go to bed because thatB次元官网网址檚 where I go for long-term sleep.B次元官网网址�

So the pair came up with a solution and invented Plufl, an oval-shaped human-sized dog bed that naturally puts one in a fetal position.

B次元官网网址淭he ability to tuck your hands and feet under the border actually creates a very soothing experience, similar to that of a weighted blanket,B次元官网网址� said Silverman, adding that the name of their product, inspired by a friend, is a combination of the words B次元官网网址減lushB次元官网网址� and B次元官网网址渇luffy.B次元官网网址�

Initially, Silverman was a skeptic, questioning if the product would be even remotely successful. But after releasing a promotional video about Plufl on TikTok, the faux fur bed garnered millions of views and additionally raised $400,000 with a Kickstarter campaign.

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B次元官网网址淲e get messages every day from people reaching out saying theyB次元官网网址檝e been searching forever to find a product like this,B次元官网网址� said Silverman. B次元官网网址淎 mother from the U.K. emailed us last night saying B次元官网网址業 need this for my nursery.B次元官网网址� It literally has been an outpouring of necessity for a human dog bed, which is kind of funny.B次元官网网址�

Silverman and Kinoshita are currently working on manufacturing the first batch of 800 Plufl orders for shipment. They have also enlisted the help of a designer to create an even plusher, fluffier version of the Plufl with orthopedic and memory foam.

Additional napping products, such as pillows and blankets are also in the works.

B次元官网网址淲e believe the napping industry is really unexplored and completely untapped,B次元官网网址� said Silverman. B次元官网网址淵ouB次元官网网址檒l be really hard-pressed to find companies that market and design products solely for napping, despite the fact that, IB次元官网网址檝e read a figure that one-third of all Americans enjoy napping.B次元官网网址�

laurice.gomes@aldergrovestar.com
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