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Social media attack ads a BԪַdistraction from democracyBԪַ says Victoria Mayor Lisa Helps

BԪַElections are won on the doorstep. Elections are not won on Facebook,BԪַ says incumbent mayor
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Incumbent Mayor Lisa Helps chats with Tracy James (right) and other supporters at her Fort Street campaign headquarters Aug. 7. (Kristyn Anthony/BԪַ staff)

Keyboard warriors are out in full effect targeting Mayor Lisa Helps in a series of attack ads on Facebook that the incumbent is calling a BԪַdistraction from democracy.BԪַ

BԪַItBԪַs too bad for everybody running in this election that these kinds of ads are showing up,BԪַ Helps said when reached by phone Tuesday, en route to her campaign headquarters to host a Q and A live on Facebook.

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With the appearance of the attack ads this week calling the mayor a BԪַmoney laundererBԪַ among other choice words BԪַ so far, no one has claimed responsibility for them BԪַ Helps sees the whole approach as a BԪַweird negative filter that is put over something as amazing as democracy.BԪַ

ItBԪַs the anonymity that is dangerous and disappointing, she added.

In March, Helps made headlines when she announced she had deleted her personal Facebook account because she felt the social media platform had become a BԪַtoxic echo chamber.BԪַ

Her personal Instagram account is still active and in her hands, she said, but Twitter has been taken over by her campaign team.

BԪַSocial media is very useful,BԪַ Helps said, BԪַfor sharing info, and for connecting people who would not be connecting otherwise BԪַ but is the cost too great?BԪַ

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In a Facebook post, View Royal Mayor David Screech called other Facebook groups dedicated to negatively portraying and attacking Helps BԪַsleazyBԪַ and BԪַcompletely and utterly unacceptable.BԪַ

He called out the anonymity of the posts saying, BԪַif you have a position then have the courage to put your name to it.BԪַ

Because the Facebook group affiliated with the ads was registered as a BԪַpolitical organization,BԪַ Helps is interested to see what approach Elections B.C. takes. New election rules state groups who classify themselves under that banner must register as third-party organizations.

Meanwhile, attendance has been steady at the mayorBԪַs weekly drop-in sessions, which she invites the public to attend and stressed she is always available via text or email, when sheBԪַs walking or biking, or even at the grocery store. BԪַIBԪַm constantly in public. ThatBԪַs how I want to interact with people.BԪַ

Helps said her team is not tracking the ads or looking to reveal the source from which they came. Instead, theyBԪַre focused on the campaign, namely, door knocking.

BԪַWe know that elections are won on the doorstep. Elections are not won on Facebook.BԪַ

kristyn.anthony@blackpress.ca


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