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Island baseball and soccer leagues team up for strategic partnership

The HarbourCats, Nanaimo NightOwls and Vancouver Island Soccer League will promote each other's events and programs
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(Courtesy of the Victoria HarbourCats Official Fan Community/Facebook)

The Victoria HarbourCats, Nanaimo NightOwls and Vancouver Island Soccer League (VISL) just announced a strategic partnership designed to help the three organizations grow.

From now on, the previously distinct groups will promote each othersB次元官网网址 schedules. 

B次元官网网址淏aseball fans are soccer fans, and soccer fans are baseball fans B次元官网网址 itB次元官网网址檚 about supporting quality programs on the Island and furthering awareness," VISLB次元官网网址檚 executive director Vince Greco said in a news release.

The soccer league, which organizes programming and championships, stands to benefit most from the partnership. Next season, the baseball teams' promotion of the soccer league will reach thousands of soccer fans B次元官网网址 combined, the HarbourCats and the NightOwls drew over 100,000 spectators last year B次元官网网址 who may choose to join the league. 

The baseball teams stand to benefit, too. VISL will promote upcoming ball games to its 6,000 participants.  

B次元官网网址淭he atmosphere at HarbourCats and NightOwls games showcase the top fan engagement on the Island B次元官网网址 a true gathering point in our communities,B次元官网网址 added Greco in the same news release.

The organizations will also collaborate to offer youth sports opportunities on the Island.

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About the Author: Greater Victoria B次元官网网址 Staff

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