West Shore residents looking for more options when it comes to cosmetics will be happy to know a big new store is on its way.

Sephora, a global makeup giant, will be opening a new Greater Victoria location at Millstream Village Shopping Centre in Langford.

The opening date will be around mid-September.

This will be SephoraB次元官网网址檚 second local location as it has a large store in Mayfair Shopping Centre.

Sephora was first launched in Paris in August 1970. It was acquired by Dominique Mandonnaud in 1993, who merged the purchase with his own perfume chain under the Sephora brand.

Mandonnaud is credited for designing and executing SephoraB次元官网网址檚 B次元官网网址渁ssisted self-serviceB次元官网网址� sales experience, which separated itself from standard retail models for cosmetics by encouraging customers to test products in retail locations.

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