Forbes Pharmacy wants to bring holiday cheer to seniors this Christmas with its Santa for Seniors initiative.

Designed to make the holidays brighter for older folks who might otherwise feel overlooked, the initiative will encourage shoppers at Forbes' Eagle Creek or Sooke locations to buy presents for seniors in the community.

"Visit our Eagle Creek or Sooke locations and pick an ornament from our tree, each with a gift idea for a local senior," said Forbes in an email. "Purchase the gift, wrap it ... and return it to us by Dec. 20."

The store's team will deliver the gifts between Dec. 22 and Christmas Eve to ensure seniors feel remembered and valued this holiday season.

Forbes has invited anyone who knows local seniors they think could use some extra kindness this season to call management at one of the locations to add their name and a gift idea to the store's gift list.