- Words by Sean Mcintyre Photographs by Don Denton
When Terry Raven stands at her canvas and prepares to paint, she likes to begin with a single, modest starting point. She draws from an idea, object or colour that inspires her to experiment and she sees where the ensuing visual reactions will lead.
B次元官网网址淚 put something on the canvas and what follows is reaction after reaction to what goes on it next,B次元官网网址� she explains. B次元官网网址淪o when the piece of artwork is done it is as big a surprise to me as it is to anyone who sees it.B次元官网网址�
TerryB次元官网网址檚 approach produces impressively arresting paintings that rely on colour and form to carry viewers on a journey into the imagination, an experience which is not soon forgotten.
Gazing at one of TerryB次元官网网址檚 paintingB次元官网网址檚 is very similar to walking into the other of her lifeB次元官网网址檚 great passions, DuncanB次元官网网址檚 . Terry moved to the storeB次元官网网址檚 current site in the 800-block of Canada Avenue nearly two decades ago. The B次元官网网址渘ewB次元官网网址� site represented a natural evolution of TerryB次元官网网址檚 brilliant and spontaneous idea to open a kitchenware store soon after her move to Vancouver Island from Calgary in the early B次元官网网址�80s. Terry says the decision was really made because she needed some cookware for her new home and couldnB次元官网网址檛 find a decent shop anywhere nearby.
Starting a housewares store dedicated to high-quality and fresh design in the Cowichan Valley nearly 40 years ago was one of those B次元官网网址渋deasB次元官网网址� that has inspired her to experiment through the ensuing years.
B次元官网网址淚 used the fly-by-the-seat-of-your-pants method, because thatB次元官网网址檚 what you do when you have no clue what youB次元官网网址檙e doing,B次元官网网址� she says. B次元官网网址淵ou learn to figure it out.B次元官网网址�
A look inside the fully restored and repurposed, century-old, brick-clad industrial building that once housed enormous generators used to produce hydro-electric power is an invitation to feast on layers of colour, shapes and texture. TerryB次元官网网址檚 retail displays are a work of art.
Unlike the works she creates on canvasB次元官网网址攚hich are permanentB次元官网网址攖he popularity of the storeB次元官网网址檚 artfully arranged contents leaves Terry and her staff of six continually challenged to reassess and rebalance their display work. Just imagine someone grabbing your secret ingredient as soon as youB次元官网网址檝e discovered the perfect dish, stealing the most memorable verse of your poetic masterpiece, or removing the most vivid colour from your precious tableau. Success can be frustrating.
B次元官网网址淚tB次元官网网址檚 constant because you do your B次元官网网址榩aintingB次元官网网址� and then someone takes the main thing from the display and buys it,B次元官网网址� Terry says. B次元官网网址淎nd now you have to do it all over again. We complain, but itB次元官网网址檚 a good problem. It creates the opportunity to do it all over, and thatB次元官网网址檚 what we love to do.
B次元官网网址淏eauty is really important to us, and people respond to it. It doesnB次元官网网址檛 matter if itB次元官网网址檚 a young person, an old person, or someone who is in no way artistic, people respond to beauty and it makes them feel good.B次元官网网址�
Before unleashing her entrepreneurial zeal on the Cowichan Valley, Terry spent much of her twenties studying and teaching art in southern Alberta. Among the lessons imprinted on her in those formative years was the importance of telling a story. When looking at a piece of art, she says, the eye should take a trip. The viewer should enter in one area of the painting and be led around the canvas to an eventual end point. As with most everything else in life, art should be a journey.
Framed within high ceilings, towering windows and utilitarian brick walls, Pots & Paraphernalia is TerryB次元官网网址檚 artistic masterwork that has taken her nearly a lifetime to execute. Shopping here is about so much more than picking up a garlic press, dishware or a fluffy new duvet; stepping inside is akin to setting off on an adventure. OneB次元官网网址檚 attention is subtly carried through the store from one display to the next. Here, a kitchen hutch with tea towels placed just so reveals shelves of gourmet food products. Nearby, a river of colourful fabric flows from mounds of pillows and luxurious bedding originating out of sight from the shopB次元官网网址檚 second floor.
Because the displays are so natural and pleasing to the eye, the casual shopper may fail to appreciate just how much work goes into each painstaking detail of the shopB次元官网网址檚 presentation. The products are TerryB次元官网网址檚 raw materials, but she selects from an impressive collection of countertops, desks and cabinets to make her work look its best. In a kind of mysterious alchemy that has allowed her business to take root, expand and thrive, Terry and her staff are a testament to the complicated marriage between art and business, between beauty and the bottom line.
B次元官网网址淧eople ask why itB次元官网网址檚 so successful, but I just like arranging stuff; thatB次元官网网址檚 just my thing,B次元官网网址� Terry says. B次元官网网址淎ll I really wanted to do is arrange materials and create stories and colours. The business end flowed naturally from that interest.B次元官网网址�
TerryB次元官网网址檚 artistic approach to marketing and merchandising has earned her shop some prestigious acclaim. In 2018, the International Housewares Association named Pots & Paraphernalia CanadaB次元官网网址檚 national champion at the Global Innovation Awards. That recognition placed the store among a select group of 27 housewares businesses hand-picked from 26 countries. Other winners included major department stores like the United KingdomB次元官网网址檚 famed HarrodB次元官网网址檚 and JapanB次元官网网址檚 hip Tokyu Hands. The honours, presented at the International Home & Housewares Show in Chicago, were awarded based largely on store layout and design, visual merchandising, displays and the storeownersB次元官网网址� overall mission statement and vision, as well as customer service and staff training.
A guiding voice behind TerryB次元官网网址檚 philosophy offers the words of William Morris, the 19th-century British textile artist, designer and poet who decreed that anything inside oneB次元官网网址檚 home ought to be either beautiful or functional.
In a world where the lowest cost is given highest importance and durability has become an afterthought, it would be interesting to hear MorrisB次元官网网址� thoughts as he perused the aisles of a big box store or clicked through an e-commerce platform. Would he recognize anything familiar in modern consumerism or simply lower his head in resigned dismay? Fortunately, if he chose to visit the Cowichan Valley, heB次元官网网址檇 meet a kindred spirit in Terry Raven and her ever-changing tapestry of housewares, each in and of themselves small artistic wonders. The encounter would no doubt brighten his day and perhaps elicit a knowing smile when she tells him, B次元官网网址淚 try to get the beautiful version of the functional stuff.B次元官网网址�
Story courtesy of , a Black Press Media publication
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