Amazon is partnering with hip-hop star to boost sales for its 10th annual discount event.

On Tuesday, the rapper unveiled a new original song called B次元官网网址淚tB次元官网网址檚 Prime Day.B次元官网网址� An accompanying music video shows her purchasing a pink dog collar, fake eyelashes and other items .

The online retailerB次元官网网址檚 two-day discount bonanza is set to take place on July 16-17 this year. It will come after a four-day sales event hosted , which said Monday it plans to offer its B次元官网网址渓argest dealsB次元官网网址� ever between July 8 and July 11.

AmazonB次元官网网址檚 discounts are open to who pay $14.99 per month, or $139 per year, for access to deals and other perks, such as .

The company doesnB次元官网网址檛 disclose how much revenue it pulls in from such events. But it has been hosting more of them in recent years to attract consumers dealing with rising credit costs and high B次元官网网址� but easing B次元官网网址� inflation.

Amazon held for Prime members in the last two years to kick off the . In March, the company B次元官网网址� which has faced more competition from low-cost retailers Shein and Temu B次元官网网址� held its first-ever spring sales event for all shoppers.

Amazon said Prime members in two dozen countries will participate in JulyB次元官网网址檚 discount event, which will also mark the start of the season for the company. Historically, Prime discounts have attracted shoppers to items offered on AmazonB次元官网网址檚 site.

The company says Megan Thee StallionB次元官网网址檚 Prime song, a bonus track from B次元官网网址淢EGAN,B次元官网网址� will be available for fans listening only on . It also said it would offer early deals on items from the rapperB次元官网网址檚 new tour merchandise collection.

Haleluya Hadero, The Associated Press