- Words by Angela Cowan Lia Crowe Photography
Founder and CEO of Kyla Dufresne is an ambitious businesswoman, philanthropist and self-proclaimed B次元官网网址渉ustler.B次元官网网址� And to say that sheB次元官网网址檚 driven is a wild understatement.
The 34-year-old powered through a number of careers in her late teens and early 20sB次元官网网址攆rom mental health worker to creating a clothing line and bartendingB次元官网网址攂ut she ultimately followed a lifelong love of the beauty industry when she created Foxy Box, and simultaneously filled a need in the market for affordable, inclusive and straight-forward hair removal.
Kyla celebrates 10 years in business this year, and has big plans to grow her empire.
B次元官网网址淥ur goal is to award 20 franchises this year,B次元官网网址� says Kyla, and sheB次元官网网址檚 confident theyB次元官网网址檒l achieve it.
With nine stores already in operation and another three under construction, Foxy Box has spread out across the country, including locations in Port Coquitlam, Vancouver, Victoria, Calgary and Toronto.
With a straight-forward and fun approach to hair removal, Foxy Box has become wildly popular over the last decade, in part because of its unique business model (which offers 10-packs and memberships, similar to a gym) but also because of the brand itself.
B次元官网网址淲eB次元官网网址檙e just so big on community impact and giving back,B次元官网网址� says Kyla. She describes B次元官网网址淔oxy Fest,B次元官网网址� an annual event thatB次元官网网址檚 been raising money for various charitable causes, held each year on International WomenB次元官网网址檚 Day. Pre-COVID-19 pandemic, the festival hosted musicians, spoken word poets, comedians and more, all of whom volunteered their time so that the revenue from ticket sales went to the non-profits. The last two years the event has been virtual, but no less successful, with support going to the BC Society of Transition Houses, which helps women transitioning out of abusive situations.
KylaB次元官网网址檚 intense passion for supporting women is deeply rooted, and itB次元官网网址檚 what fuels her ambition to see Foxy Box in the hands of more franchisees.
B次元官网网址淢y mom had a bakery, and she worked all the time,B次元官网网址� she says. B次元官网网址淪eeing her work so hard and just killing herself to make ends meetB次元官网网址� when I found a recipe with Foxy Box to make money and enjoy being a business owner, all I wanted to do was give that opportunity to other women.B次元官网网址�
The 7 Sins
Envy:
Whose shoes would you like to walk in?
If I had to pick just one, IB次元官网网址檇 pick Adele. I am so far from being talented in anything music-related, so to experience firsthand the influence an artist holds would be a cool day for me. To first be blessed with the courage and confidence to walk onto a stage in front of thousands of humans and then magnetically shift the entire energy of a stadium is a feeling I would love to be able to give to the world.
Gluttony:
What is the food you could eat over and over again?
I could live off of any Asian cuisine! I donB次元官网网址檛 think I can narrow it down to just one thing! Thai curries, Vietnamese pho soups, fresh papaya salads, sushi rolls wrapped with fresh fish, avocado and mangoB次元官网网址B次元官网网址檓 drooling just thinking of what IB次元官网网址檓 going to eat next.
Greed:
YouB次元官网网址檙e given $1 million that you have to spend selfishly. What would you spend it on?
This is easy. IB次元官网网址檇 pile all my girlfriends into the Tahoe and head on a road trip to visit all the greatest consignment stores. As the youngest of three girls, I always wore hand-me-down tights and oversized sweaters, and on his visits home, my father used to take me to Value Village and tell me, B次元官网网址淵ou can get anything you want for $20.B次元官网网址� I got to create my own style and rock clothes that I chose for myself, and as an adult, itB次元官网网址檚 my favourite way to shop.
Wrath:
Pet peeves?
My brain literally canB次元官网网址檛 function unless my space is organized and clean. A messy space actually impacts my whole mood. If I come home and a bomb has gone off in the kitchenB次元官网网址攚hich with my step-kids happens very often!B次元官网网址攖he first thing I must do is clean it immediately so I can relax.
Sloth:
Where would you spend a long time
doing nothing?
Bed. Since I was a baby IB次元官网网址檝e always loved to sleep. I love relaxing in bed, whether itB次元官网网址檚 reading a book, listening to a meditation or just lying with my thoughts, a cosy bed is literally heaven to me.
Pride:
What is the one thing youB次元官网网址檙e secretly
proud of?
Overcoming depression was the biggest personal win for me. I donB次元官网网址檛 talk about it in depth very often, but my younger years were a pretty dark time for me. I think thatB次元官网网址檚 why IB次元官网网址檓 such a happy person as an adult, because once I made the necessary shifts to be happy, I recognized that I never want to go back to that place.
Lust:
What makes your heart beat faster?
Laughing with my loved ones. IB次元官网网址檓 not a doctor but I do know that laughter is always, in fact, the best medicine. I say it all the time, if you donB次元官网网址檛 laugh, youB次元官网网址檒l cry. Oh, and also my dog. IB次元官网网址檓 literally obsessed with him!
Story courtesy of , a Black Press Media publication
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