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Katia Brosseau and the gift of giving

Philanthropy benefits mental health resources
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- Story by Kathy Michaels Photography by Darren Hull

Katia Brosseau knows the joy that comes from giving will last longer than the satisfaction of helping build a successful business.

When the director of marketing and client services for Innov8 Digital Solutions sat down to talk, while smack dab in the middle of a busy work day, she radiated happiness by just discussing the concept of giving back.

B次元官网网址淚t just makes you feel good and so proud,B次元官网网址 Katia said, as the conversation about work took a turn toward the topic sheB次元官网网址檚 most passionate about.

She explained that the returns on giving first became apparent while she was living in Alberta. While there, she regularly participated in the annual Festival of Trees event, which is a holiday celebration, defined by community spirit and philanthropic passion.

ItB次元官网网址檚 considered the cityB次元官网网址檚 signature kick-off to the holiday season, raising funds and building community around the hospital foundation.

B次元官网网址淒ecorated trees are donated by businesses and they get auctioned off,B次元官网网址 Katia said. B次元官网网址淭hey have SantaB次元官网网址檚 workshops, a daddy/daughter dance and so many other things B次元官网网址 itB次元官网网址檚 just an amazing event.B次元官网网址

It gave her an opportunity to step out of her own busy schedule and into something of greater significance to the community. She was able to do it with her young children and husband Andre by her side. They still look back on it fondly and have even continued to take part in a similar event held in Victoria, year after year.

B次元官网网址淭here really is no greater gift than volunteering and giving back,B次元官网网址 she said.

When her family picked up from Alberta and moved to Kelowna, she decided to take the lessons she learned about community to her new home. In the time since sheB次元官网网址檚 arrived, she and her husband have not only built a thriving business but are also leaders in community spirit.

B次元官网网址淪mall businesses are the backbone of communities. With philanthropy they help provide the support thatB次元官网网址檚 needed when the government canB次元官网网址檛,B次元官网网址 she said, pointing to the creation of KelownaB次元官网网址檚 youth mental health service, the Foundry, as just one example of how citizens working together were able to fill gaps and make the community service stronger.

B次元官网网址淵ou can really see a difference when people come together.B次元官网网址

ItB次元官网网址檚 what prompted her to ramp up philanthropic efforts this summer as she launched herself headlong into what ended up being a major fundraising campaign.

Katia had been at a charity event with her husband and at the end of the night there was a live auction for a private concert with country sensation Aaron Pritchett.

B次元官网网址淕et Andre at an auction and itB次元官网网址檚 a dangerous thing; I donB次元官网网址檛 even want to go into all the stories. Of course we knew it was for a good cause and we could not help ourselvesB次元官网网址 Whenever we bid on anything, I think, B次元官网网址楬ow can I make it benefit people more than just once?B次元官网网址橞次元官网网址 she said.

Katia immediately thought she could turn the backyard Pritchett performance into a fundraiser for mental health supports, an issue that is near and dear to her heart.

B次元官网网址淥ur daughter had gone through a hard time a few years ago, and at that time we didnB次元官网网址檛 have the Foundry,B次元官网网址 she said. B次元官网网址淭he wait time to see a specialist was over a year. We were fortunate enough to have coverage to be able to access private care, but if we couldnB次元官网网址檛 B次元官网网址 how would you deal with that?B次元官网网址

She asked Pritchett if she could sell tickets to the intimate backyard concert he was going to provide and donate funds raised to the Canadian Mental Health Association and Foundry Kelowna, to help them further knock down the barriers facing young people in need of mental health support.

B次元官网网址淲e named it LetB次元官网网址檚 Build Longer Tables, Not Taller Fences,B次元官网网址 she said.

B次元官网网址淲hen someone has a mental illness, the stigma is still there, but it should be treated like any other illness.B次元官网网址

She linked together enough tables for 130 guests to take in an intimate concert and together they had a great night of music and camaraderie that generated $45,000 for the two mental health organizations. It was so much more than the $15,000 she had hoped for.

B次元官网网址淚 canB次元官网网址檛 recall all the details but Andre started working the crowd and made a deal with one very generous anonymous donor. If we could raise $20,000, another $10,000 would be donated.B次元官网网址

Andre grabbed the mike and the crowd was challenged to raise $20,000.

Many hands went up but they were short just a thousand dollars, and then Jillian Harris texted Katia to say sheB次元官网网址檇 chip in another $1,000. Amazingly, in the spirt of giving, another anonymous donation of $5,000 was received right after that. It was a gargantuan effort that paid off.

B次元官网网址淭hey are all awesome people,B次元官网网址 she said, adding that Aaron Pritchett put on an amazing show, as did Scotty Berg, a 12-year-old Kelowna singer.

While so many in the community are inspired by her efforts, Katia hopes itB次元官网网址檚 the ones who inspire her that will take away the most from it.

B次元官网网址淚B次元官网网址檓 proud my children recognize the value of giving back. If we can find more kindness and be less judgmental, weB次元官网网址檒l all be in a better place.B次元官网网址

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