- Words by Lauren Kramer Photographs by Lia Crowe

Nothing says Italian craftsmanship quite like a Ferrari. These spectacular vehicles, known for their combination of speed, sleek design and hefty price tags, never fail to capture attention. Admired and coveted by car lovers the world over, the Ferrari brand is like a great red wine: it just keeps getting better.

Ferrari opened its 11 years ago, one of only four dealerships in Canada. Step inside the four-floor showroom and you can peruse new and pre-owned vehicles. (Although, the pre-owned are in such immaculate condition, youB次元官网网址檇 have to check the odometer to know theyB次元官网网址檇 spent any time on the road.)

B次元官网网址淲e have a wide range of drivers, from young entrepreneurs to distinguished businessmen,B次元官网网址� noted Roger Helou, general manager at the Vancouver dealership. B次元官网网址淔errari makes a car to fit everyoneB次元官网网址檚 needs, whether you want one to cruise around town during the weekend, use it as a daily driver, or take it to the track for a few laps.B次元官网网址�

Roger was drawn to Ferrari of Vancouver by the brandB次元官网网址檚 reputation and its state-of-the-art showroom on Burrard Street. Inside that space, soon-to-be Ferrari owners can build their dream two-person or four-person car in the configurator room, where paint and leather samples vie for attention with steering wheel, seating, brake calipers and hubcap options. After that they can shop for Ferrari merchandise, including cuff links, watches, umbrellas, mugs and key chains.

It can take 12 to 18 months for a new order to be filled, and the Vancouver showroom receives up to 75 vehicles per year. Since each Ferrari is custom-made to buyersB次元官网网址� specifications, itB次元官网网址檚 rare to see identical models.

What distinguishes Ferraris from other vehicles? The race technology that accounts for FerrariB次元官网网址檚 speed is one factor. Another is the fact that this brand doesnB次元官网网址檛 follow competitorsB次元官网网址� trends, Roger said. B次元官网网址淲e are usually tagged as trendsetters, thinking out of the box and lately, focusing on unpredictability.B次元官网网址�

Purchasing a Ferrari is about more than coming away with a sleek, new vehicle, noted Soraya Hirani, marketing manager for the dealership.

B次元官网网址淲e want our clients to know they are part of an exclusive community, and we host upscale events like client appreciation dinners, charity galas, new car launches and test-drive events to immerse them into the brand.B次元官网网址�

The Vancouver dealership organizes track days and wine tour rallies in the Okanagan for Ferrari owners, who are also invited to join global Ferrari events in Italy and other far-flung destinations.

B次元官网网址淭hese are opportunities for Ferrari owners to use their vehicles, show them off and meet other owners,B次元官网网址� she reflected. B次元官网网址淚tB次元官网网址檚 also why we have so many loyal clients and repeat purchasers who enjoy being part of this exclusive community. The Ferrari brand is all about a lifestyle, and thatB次元官网网址檚 what sets us apart.B次元官网网址�

The pandemic forced the dealership to re-think its events, and car launches became more private and intimate focusing on a more personalized experience. For Chinese New Year, Ferrari of Vancouver hosted a B次元官网网址渟hop and test driveB次元官网网址� event in conjunction with shoe designer Christian Louboutin.

B次元官网网址淕uests could pick up the spring line of shoes and test out a new Ferrari,B次元官网网址� Soraya said. B次元官网网址淭hatB次元官网网址檚 just one example of the unique experiences we offer to engage our community.B次元官网网址�

Roger added that the Ferrari dealership focuses on building strong, long-term relationships with its clients with monthly Cars & Coffee events and two-day track events.

B次元官网网址淚n 2020, Ferrari of Vancouver won the Cavallino Award, the only dealership in Canada to win it,B次元官网网址� he said. B次元官网网址淲e strive for excellence and want to ensure that our clients and fans are part of this.B次元官网网址�

For potential Ferrari buyers who might feel daunted by maintenance costs, Roger explained that all Ferraris come with a maintenance program that covers all required maintenance for seven years. A standard three-year warranty can also be extended for up to 15 years to ensure buyers have no unforeseen expenses.

B次元官网网址淢any people believe that a new Ferrari is not obtainable without having to jump through hoops, and thatB次元官网网址檚 incorrect,B次元官网网址� Roger said. B次元官网网址淧roduction models are open to any client that wishes to be part of this exclusive family.B次元官网网址�

Price tags for Ferraris range from $300,000 up to $1.5 million. Before the pandemic, clients designing their new Ferrari could travel to New York or even to Italy, to peruse the colours, textures and materials available, or to add a dedication plate containing their initials or a personalized message.

For Ferrari admirers who donB次元官网网址檛 have that kind of cash on hand, Soraya said everyone is welcome.

B次元官网网址淲eB次元官网网址檙e all about friendly customer service and building our community in Vancouver. Stop by for an espresso, explore our vehicles, come and learn about the brand and view our merchandise.B次元官网网址�

Story courtesy of , a Black Press Media publication
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