BԪַBarbieBԪַ didnBԪַt just for 2023; It also shattered the first weekend record for a film directed by a woman.
With $162 million in ticket sales from North American theaters, according to studio totals Monday, BԪַBarbieBԪַ catapulted past both BԪַCaptain Marvel,BԪַ which was co-directed by Anna Boden and opened to $153.4 million in 2019, and BԪַWonder Woman,BԪַ BԪַ 2017 film that debuted to $103.3 million. Boasting a reported price tag of $145 million, BԪַBarbieBԪַ also cost less to produce than BԪַCaptain MarvelBԪַ ($152 million) and BԪַWonder WomanBԪַ ($200 million).
Globally, it far surpassed BԪַWonder WomanBԪַsBԪַ debut with over $337 million versus $228.3 million, though BԪַCaptain MarvelBԪַsBԪַ global launch was higher at $455 million.
BԪַBarbieBԪַsBԪַ debut, $7 million higher than estimated on Sunday, is also significant because its audience was 65% women BԪַ not a surprise in and of itself, but as far as box office history is concerned, movies that open over $100 million often have a majority male audience (including both BԪַCaptain MarvelBԪַ and BԪַWonder WomanBԪַ). This, many have noted, is perhaps less a rule and more of a lack of big films that have been made and promoted with a blockbuster female audience in minds.
A close, but imperfect comparison is BԪַFifty Shades of Grey,BԪַ which was directed by Sam Taylor-Johnson, and made $85 million in its first three days. The R-rated adaptation opened on Presidents Day weekend in 2017 for a five-day haul of $93 million.
BԪַBarbieBԪַ also earned the title of the third biggest July debut ever, surpassing Christopher NolanBԪַs BԪַThe Dark KnightBԪַ and BԪַThe Dark Knight RisesBԪַ BԪַ not adjusted for inflation BԪַ and trailing only the live-action BԪַThe Lion KingBԪַ and BԪַHarry Potter and the Deathly Hallows: Part 2.BԪַ
BԪַBarbieBԪַ which is intended to be the first of many Mattel-inspired spinoffs. And in just one weekend itBԪַs already surpassed the domestic grosses her last two films, which earned $108.1 million and BԪַLady Bird,BԪַ with $49 million. In 2018, Gerwig also made history by becoming the fifth woman to be nominated for the best director Oscar (for BԪַLady BirdBԪַ ). As of 2023, there have now been seven women nominated for best director, and some are already predicting that Gerwig will notch another nod for next yearBԪַs ceremony.
BԪַBarbieBԪַ and GerwigBԪַs success was celebrated widely online with many in Hollywood pausing to reflect on the moment. Reese Witherspoon posted BԪַway to go, GG!BԪַ on Instagram, while director Ry Russo-Young wrote that BԪַBԪַBarbieBԪַ and its success looms as a beacon of hopeBԪַ amid the strikes and widely shut-down productions.
BԪַItBԪַs wildly original, feminist, giant in scope and swing, and feels singular to a perspective,BԪַ Russo-Young wrote. BԪַThese are rare qualities for big movies these days. I hope to see more made like this in the coming years.BԪַ
Filmmaker Nancy Meyers also celebrated the BԪַtriumphBԪַ on Instagram, but bristled at the focus on the glass ceiling aspect asking if BԪַChristopher Nolan has ever once in his life been referred to as a male director.BԪַ Meyers and Nolan are among only a handful of writer-directors who have had two or more of their original films gross over $100 million domestically.
BԪַGreta GerwigBԪַs BԪַBarbieBԪַ accomplished something so profound,BԪַ Melissa Silverstein, the founder of the blog Women and Hollywood and the artistic director of the Athena Film Festival, wrote in an email Monday. BԪַThe fact that she made a funny, entertaining feminist critique and broke so many box office records with a movie about a doll that has been such a lightning rod in our culture is a monumental feat that should not be underestimated.BԪַ
Now itBԪַs a question of how high BԪַBarbieBԪַ can go and if it can outgross other top films directed by women. In North America, to get the No. 1 spot, BԪַBarbieBԪַ will have to earn more than BԪַFrozen II,BԪַ co-directed by Jennifer Lee, which tallied out with $477.4 million. BԪַCaptain MarvelBԪַ is in second place with $426.8 million.
With and audience scores in its arsenal, word-of-mouth enthusiasm and watercooler buzz, as well as no direct new competition on the calendar, itBԪַs likely that BԪַBarbieBԪַ will have BԪַlong legs,BԪַ a common phrase in the exhibition business that means a movie will continue selling significant numbers of tickets far past its opening weekend.
BԪַThis film is working everywhere,BԪַ said Jeff Goldstein, Warner Bros.BԪַ head of domestic distribution. BԪַThis historic result reflects the intense heat, interest and enthusiasm for BԪַBarbie.BԪַBԪַ
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