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SidneyB次元官网网址檚 Star Cinema raises curtain for the first time after months in the darkness

Iconic theatre to reopen at half capacity for Friday night showing
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General manager Lindsey Pomper says SidneyB次元官网网址檚 Star Cinema cannot wait welcome audiences when it reopens June 18, amid an easing of public health measures. (Wolf Depner/B次元官网网址 Staff)

Lindsey Pomper, general manager of SidneyB次元官网网址檚 iconic Star Cinema, questioned the long-term prospects of the movie theatre industry as the COVID-19 pandemic blacked out sliver screens and sent subscription figures for streaming services into the stratosphere.

Days before this FridayB次元官网网址檚 (June 18) reopening as authorities ease public health measures to allow for 50 per cent capacity, Pomper strikes a more positive note about the theatreB次元官网网址檚 future.

B次元官网网址淚 think movie theatres are an important part of the community,B次元官网网址 she said. B次元官网网址淚tB次元官网网址檚 a community experience that you canB次元官网网址檛 really replicate at home. I welcome people back to the movies and I think they will be safe.B次元官网网址

The Star CinemaB次元官网网址檚 single screening room will go dark for A Quiet Place Part II at 7 p.m. Until then, plenty of work remains, but Pomper and her staff have become old hands at gearing up after a long, involuntary layoff.

After leaving its historic now demolished location at Third Street and Sidney Avenue and moving to its temporary location on Fifth Street in early 2020, the theatre closed during the first COVID-19 wave. They reopened in July but closed again last fall.

B次元官网网址淥ut of this whole pandemic period, which is 15 or 16 months by now, we have only been open for four months of it. So we are very excited to be open again.B次元官网网址

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And this time around, Pomper feels better about the permanency of that development, with consequences for the bottom line.

B次元官网网址淚 do expect us to have better crowds than we did last summer when we opened during COVID,B次元官网网址 she said. B次元官网网址淚 think the comfort level is entirely different than it was last year and there are actually Hollywood movies being released.B次元官网网址

To be clear: FridayB次元官网网址檚 reopening wonB次元官网网址檛 mark a full return to the pre-pandemic normal. Attendees must wear masks when not eating or drinking and extensive cleaning procedures remain in place, Pomper added. This said, the difference between now and the summer of 2020 is noticeable. B次元官网网址淚 feel like we are in a completely different environment than before,B次元官网网址 she said.

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The COVID-19 pandemic has been hard on the bottom line of the theatre. B次元官网网址淗aving close to zero revenue would be challenging for any business,B次元官网网址 said Pomper. B次元官网网址淲e are lucky to have very supportive landlords in Casman.B次元官网网址

The theatre has applied for various forms of support and generated revenue through popcorn sales. Pomper expects it to take a year to catch up to where they were, and hopes changes to public health measures in the fall will allow her business to operate at full capacity.

Another positive development is the prospect of returning to the corner of Third and Sidney, in a new space as part of the Cameo development under construction. If everything remains on track, the theatre could be in its previous location by early 2022, said Pomper.

The Star Cinema plans daily 7 p.m. showings, as well as matinees on Saturdays, Sundays, Tuesdays, Wednesdays and Thursdays. Visit them online at starcinema.ca.


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Wolf Depner

About the Author: Wolf Depner

I joined the national team with Black Press Media in 2023 from the Peninsula B次元官网网址 Review, where I had reported on Vancouver Island's Saanich Peninsula since 2019.
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