As Rifflandia gets set to throw VictoriaB次元官网网址檚 party of the year, a lot has changed over 10 years, but the philosophy the festival was built on remains the same: keep it fun, energetic and colourful.
Alex Kerr, marketing manager for Atomique Productions, which is staging the four-day arts and music fest at venues across the city starting Thursday (Sept. 14), says Rifflandia stands apart for the fact its line-up doesnB次元官网网址檛 look like other festivals.
B次元官网网址淲e remain true to our B.C. roots,B次元官网网址� he says, noting that 75 per cent of the artists appearing at the festival call B.C. home. B次元官网网址淲e try to bring in new and exciting acts, and to improve on it every year.B次元官网网址�
TorontoB次元官网网址檚 Charlotte Day Wilson, is new to the bill this year. Kerr says the team was excited to book the up-and-coming singer-songwriter, one of 50 acts that are either female or female-led.
B次元官网网址淲eB次元官网网址檙e really working to close the gender gap that exists in festivals,B次元官网网址� he says.
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B次元官网网址� Rifflandia Festival (@Rifflandia)
This yearB次元官网网址檚 lineup offers the most diverse group of acts the event has seen to date. Performers are coming from as far as Slovakia, the UK and Australia, and Kerr says tickets have been purchased from up-Island all the way to San Francisco. B次元官网网址淚tB次元官网网址檚 exciting to see Rifflandia become more and more established.B次元官网网址�
The festivalB次元官网网址檚 famous re-branding strategy has given it a fresh look each year and this time out, the logo incorporates the themes of years gone by. Along those lines, such artists as A Tribe Called Red, Louise Burns, and VictoriaB次元官网网址檚 own Labs are making a return to the Rifflandia stage.
B次元官网网址淚tB次元官网网址檚 not really a genre-based music festival,B次元官网网址� Kerr explains. B次元官网网址淲e have country, singer-songwriter, rock and roll, indie, electronic, and that changes every single year.B次元官网网址�
Two of this yearB次元官网网址檚 headliners, Moby and Hot Chip, will both play DJ sets, which is a big deal because neither has played Victoria before.
Kerr says the vision in year one was to celebrate and foster the local music community, to give them an opportunity to play a larger festival. A decade later, the dream of childhood pals Nick Blasko and Dimitri Demers has grown into exactly that. Rifflandia has gained a reputation all over the country as the premier West Coast music festival, expanding each year into more venues, with more artists.
B次元官网网址淲eB次元官网网址檝e really built off the major success of our festival last year,B次元官网网址� Kerr says. B次元官网网址淲eB次元官网网址檝e increased production as far as lighting and art installations go.B次元官网网址�
And with the Rifflandia app, you can customize your schedule to hit up as much as you possibly can over the course of the weekend.
B次元官网网址淚tB次元官网网址檚 gonna be the best tool you can have for the festival,B次元官网网址� Kerr says.
Rifflandia runs Sept. 14 to 17 in venues across the city; visit for more details.
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