A new survey suggests most grocery shoppers spend 32 minutes per visit and approve of those automated self-checkout lanes.
The study out of HalifaxB次元官网网址檚 Dalhousie University underscores that the B次元官网网址渨orst partB次元官网网址� of shopping for many consumers is waiting for a cashier, says lead investigator and professor Sylvain Charlebois, who predicted even more grocery technology is on the horizon.
The management professor says he was surprised shoppers spent such little time per visit and shopped only 1.29 times a week, noting thatB次元官网网址檚 less time and less frequent than similar studies on U.S. shoppers.
At the same time, it seems self-checkouts are becoming increasingly popular, with 25.1 per cent of shoppers B次元官网网址渟trongly agreeingB次元官网网址� and 29.6 per cent B次元官网网址渟omewhat agreeingB次元官网网址� that they are a good idea. Another 20.3 per cent were indifferent.
The Grocery Experience National Survey Report took place over three days in October 2018, and surveyed a controlled sample of 1,053 people online in both English and French. The margin of error is 3.1 per cent, 19 times out of 20.
Charlebois said the study encompassed stores that dedicate the majority of their footprint to food, including chain supermarkets, small independents, butchers and bakeries. The findings were set to be released Tuesday.
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He said shoppers seem to like variety, with the average Canadian noting they regularly visit at least two different stores.
B次元官网网址淚tB次元官网网址檚 certainly good news for competition, for independents (and) small stores. I suspect that Canadians are curious, they want to go to a place where they can find lots of different products,B次元官网网址� he said, adding that the survey did not ask about the types of store most frequented.
Consumers also said they want more human interaction, which seemed to run counter to an apparent affinity for self-checkout. But it could just come down to the type of staff interaction they want, said Charlebois.
B次元官网网址淭he end of their experience, which is probably the worst part of grocery shopping B次元官网网址� paying for your food, waiting in line, reading the first page of the National Enquirer B次元官网网址� those are things people just donB次元官网网址檛 want to do,B次元官网网址� said Charlebois, whose study found 11.1 per cent of respondents always use self-checkout, and 54.9 per cent occasionally use self-checkout.
B次元官网网址淏ut when there is a situation where thereB次元官网网址檚 some confusion, or consumers are a little bit lost, they want that human interaction. ThatB次元官网网址檚 why that assistance factor seems to be quite high.B次元官网网址�
Still, he notes increasing automation runs the risk of pushing consumers out of the store in favour of online shopping.
B次元官网网址淭hereB次元官网网址檚 a bit of a balance there. As a grocer you want to humanize the experience because thatB次元官网网址檚 something you canB次元官网网址檛 replicate online,B次元官网网址� he said. B次元官网网址淎nd the other thing you cannot replicate online, which is actually making grocers lose sleep at night, is impulse buying.B次元官网网址�
About half of the respondents, 49.4 per cent, said they had never bought groceries online and were not planning to, while another 34.3 per cent said they were considering it.
CanadaB次元官网网址檚 first self-checkout lane appeared in 2000, when the technology was somewhat cumbersome, said Charlebois.
Cassandra Szklarski, The Canadian Press
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