The boutique 49 Below Ice Cream company believes in community and that includes giving back.
The Victoria business that features ice cream subscriptions most recently embarked on a B´ÎÔª¹ÙÍøÍøÖ·˜Philanthropint Series.B´ÎÔª¹ÙÍøÍøÖ·™ The idea is simple. The minds behind 49 Below partner with individuals and businesses who come up with a flavour. The team concocts the flavour, sells it, and donates all proceeds to the charity of the individualB´ÎÔª¹ÙÍøÍøÖ·™s choice.
So far the boutique business crafted two flavours for good causes. For Discovery Coffee, 49 Below created B´ÎÔª¹ÙÍøÍøÖ·˜coffee and browniesB´ÎÔª¹ÙÍøÍøÖ·™ and for Dumpling Drop, Thai Milk Tea ice cream.
The second flavour raised enough cash to provide 64 meals at Our Place Society.
And a new philanthropint flavour could appear as early as next month.
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The local creamery was started in 2015 by University of Victoria grad Daniel Edler. Aside from the subscription services, some pints and treats are available at a handful of outlets across the region.
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c.vanreeuwyk@blackpress.ca
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