British competition regulators gave preliminary approval Friday to MicrosoftBԪַs restructured $69 billion deal to buy video game maker Activision Blizzard, easing a final global hurdle that paves the way for one of the largest tech transactions in history to go through.
The Competition and Markets Authority said the revamped proposal BԪַsubstantially addresses previous concernsBԪַ about in the fast-growing cloud gaming market, which frees players from buying expensive consoles and gaming computers by streaming to tablets, phones and other devices.
The updated offer BԪַopens the door to the deal being cleared,BԪַ the watchdog said, though there are lingering concerns. that the watchdog provisionally decided will resolve those issues, and regulators are now getting feedback from BԪַinterested partiesBԪַ before making a final decision.
The announcement shows the U.K. watchdog is close to reversing its from taking over the maker of hit gaming franchises like Call of Duty and World of Warcraft.
BԪַThe CMABԪַs position has been consistent throughout BԪַ this merger could only go ahead if competition, innovation and choice in cloud gaming was preserved,BԪַ CEO Sarah Cardell said. BԪַIn response to our original prohibition, Microsoft has now substantially restructured the deal, taking the necessary steps to address our original concerns.BԪַ
Since the deal was announced in January 2022, Microsoft has secured approvals from antitrust authorities covering more than 40 countries. Crucially, it got a after agreeing to allow users and cloud gaming platforms to stream its titles without paying royalties for 10 years.
But it hit roadblocks in the U.S. and Britain, where regulators feared MicrosoftBԪַs purchase of Activision would harm competition and hurt gamers, especially for those using SonyBԪַs PlayStation console instead of MicrosoftBԪַs Xbox.
The U.S. Federal Trade Commission opposed the transaction but , effectively clearing the path for it to proceed. The FTCBԪַs appeal of that decision is still in progress.
The companies agreed to for the deal to close to mid-October to try to overcome the British regulatorBԪַs objections. The CMA then put its original decision on hold and into the revamped proposal.
Microsoft President Brad Smith said the company is BԪַencouraged by this positive developmentBԪַ in the .
BԪַWe presented solutions that we believe fully address the CMABԪַs remaining concerns related to cloud game streaming, and we will continue to work toward earning approval to close prior to the October 18 deadline,BԪַ he said.
Activision CEO Bobby Kotick said in a message to employees posted online that the preliminary approval was a BԪַa significant milestone for the merger and a testament to our solutions-oriented work with regulators.BԪַ
Under the restructured deal, Microsoft will sell off cloud streaming rights outside of the EU and three other European countries for all current and new Activision games released over the next 15 years to French game studio Ubisoft Entertainment.
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