Airbnb will highlight rental listings that have received top scores from guests, information that the companyB次元官网网址檚 CEO says will help bring hotel-like reliability to booking a house or room on the site.
Airbnb said that it will roll out what it calls B次元官网网址淕uest FavoritesB次元官网网址� this week. About 2 million of the siteB次元官网网址檚 7 million listings will get the label.
It is unclear how hosts who donB次元官网网址檛 get the favored badge will react B次元官网网址� they could lose bookings, or they might have to cut prices to compete. CEO Brian Chesky said he expects favorites to charge more than other listings.
Chesky acknowledges that the variety of properties on Airbnb creates uncertainty among renters. He said the unpredictability of listings is the biggest reason why someone would choose a hotel room over Airbnb.
B次元官网网址淎 lot of guests have described booking Airbnb, once they check in, itB次元官网网址檚 a moment of truth. Is the house exactly what they expected?B次元官网网址� he said in an interview. B次元官网网址淲e donB次元官网网址檛 want this to be a moment of truth. We want you to know exactly what youB次元官网网址檙e going to get before you book.B次元官网网址�
Chesky said favorites will have guest ratings averaging at least 4.9 out of 5.0 and cancellation rates and customer-service incidents of 1% or lower. They will be denoted on the site with a badge, and shoppers can filter for them. The company, however, will make no guarantees about the guest favorite listings.
Airbnb is also encouraging hosts to create photo tours of their property, which Chesky said will use AI to organize photos by room.
The company is also making behind-the-scenes changes that will include helping hosts adjust prices based on demand, down to a daily basis.
Earlier this year, Airbnb began discouraging hosts from charging exorbitant cleaning fees, a major complaint of users. A 2022 analysis of 1,000 listings by personal-finance site NerdWallet pegged the median cleaning fee for a one-night stay at $75, about 25% of the total bill.
The site lets visitors filter searches by all-in pricing, which includes the fees, although it is not the default setting. Visitors must use a toggle switch on the home page.
About 260,000 listings have lowered the cleaning fee since then, according to the company.
B次元官网网址淚 had no idea what that number could be,B次元官网网址� Chesky said. B次元官网网址淚B次元官网网址檓 pretty satisfied with the pricing progress.B次元官网网址�
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