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With Eras, Taylor Swift becomes first artist to stage a $1B tour

Pollstar says pop star sold 4.35 million tickets across 60 tour dates
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FILE - Taylor Swift performs at the Monumental stadium during her Eras Tour concert in Buenos Aires, Argentina, Thursday, Nov. 9, 2023. (AP Photo/Natacha Pisarenko, File)

is the first tour to cross the billion-dollar mark, according to PollstarB´ÎÔª¹ÙÍøÍøÖ·™s 2023 year-end charts.

Not only was SwiftB´ÎÔª¹ÙÍøÍøÖ·™s landmark Eras Tour the No. 1 tour both worldwide and in North America, but she also brought in a whopping $1.04 billion with 4.35 million tickets sold across 60 tour dates, the concert trade publication found.

Pollstar data is pulled from box office reports, venue capacity estimates, historical Pollstar venue ticket sales data, and other undefined research, collected from Nov. 17, 2022 to Nov. 15, 2023.

Representatives for the publication did not immediately clarify if they adjusted past tour data to match 2023 inflation in naming Swift the first to break the billion-dollar threshold.

Pollstar also found that Swift brought in approximately $200 million in merch sales and her blockbuster film adaptation of the tour, has reportedly earned approximately $250 million in sales, making it the of all time.

According to their estimates, Pollstar predicts a big 2024 for Swift as well. The magazine projects the Eras Tour will once again reach $1 billion within their eligibility window, meaning Swift is likely to bring in over $2 billion over the span of the tour.

Worldwide, SwiftB´ÎÔª¹ÙÍøÍøÖ·™s tour was followed by Beyoncé in second, Bruce Springsteen & The E Street Band in third, Coldplay in fourth, Harry Styles in fifth, and Morgan Wallen, Ed Sheeran, Pink, The Weeknd and Drake.

In North America, there was a similar top 10: Swift, followed by Beyoncé, Morgan Wallen, Drake, P!nk, Bruce Springsteen & The E Street Band, Ed Sheeran, George Strait, Karol G, and RBD.

Beyond the Swift of it all, 2023 was a landmark year for concert sales: worldwide, the top 100 tours of the year saw a 46% jump from last year, bringing in $9.17 billion compared to 2022B´ÎÔª¹ÙÍøÍøÖ·™s $6.28 billion.

In North America, that number jumped from $4.77 billion last year to $6.63 billion.

Earlier this week, Swift was named . Last month, Apple Music named her its ; Spotify revealed she was 2023B´ÎÔª¹ÙÍøÍøÖ·™s , raking in more than 26.1 billion streams since Jan. 1 and beating Bad BunnyB´ÎÔª¹ÙÍøÍøÖ·™s three-year record.

Consider 2023 a year of incredible pop music dominance B´ÎÔª¹ÙÍøÍøÖ·”

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