The proprietors of The Patch clothing store in Victoria insist their shop is the best place to find this yearB次元官网网址檚 most unique ugly Christmas sweater.

And theyB次元官网网址檝e got six years of this holiday tradition and over 20 years of addressing eccentric community tastes to back it up.

This sustainable textiles store in the 700-block of Yates Street has sourced about 400 completely unique knit sweaters, with more on the way ahead of the holiday rush, said owner Christopher Shurety. Unlike typical thrift products, he said, each comes recycled from textile grading factories across the world including Ukraine, South America and Africa.

B次元官网网址淲hat we do is we pay a premium price to pick every piece B次元官网网址� each is picked individually, we donB次元官网网址檛 buy any in bulk,B次元官网网址� Shurety said.

The store, iconic on Yates Street for its window mannequin displays and store-front shopping racks, has had great success selling the garments annually as the ugly Christmas sweater craze continues.

B次元官网网址淎 week from now on a Saturday, youB次元官网网址檙e going to see people frenzied on (the Christmas sweater rack), because they all want theirs,B次元官网网址� Shurety said. B次元官网网址淚tB次元官网网址檚 like high-waisted shorts in the spring or leathers in the fall. We take time to consider what the market wants.B次元官网网址�

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The seasonal offeringB次元官网网址檚 popularity in years past saw The Patch rent a pop-up space around the corner to house and sell a massive collection of sweaters. Challenges in receiving sweaters from their New York supplier due to pandemic shipping restrictions, combined with the redevelopment of that temporary rental space kept the same from happening this year.

Despite the relatively smaller scale this year, and the effects of the pandemic being felt on business, Shurety said, 20 per cent of each sale will be donated to a yet-to-be determined childrenB次元官网网址檚 charity. Past years have seen them donate to The Mustard Seed Food Bank.

The charitable component and the entire store itself, is being run by Shurety and his colleague, Morgan, as the only full-time staff.

TheyB次元官网网址檙e eager to hire full- or part-time workers ahead of and following the holiday season.

Do you have a story tip? Email: kiernan.green@blackpress.ca.

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