Malt and spirit-based beverages started rolling out from the Molson Coors brewery in Chilliwack for the first time this week.

While the companyB次元官网网址檚 236-year history is deeply rooted in beer, the rebranded Molson Coors Beverage Company is gaining traction with a raft of new products that go behind the beer aisle.

In Chilliwack, operational upgrades from early 2022 prepared them for changes that took place at the Fraser Valley Brewery, and they dovetail with Molson CoorsB次元官网网址� environmentally responsible brewing process.

B次元官网网址淚nvesting in our brewing capabilities is a top priority for Molson Coors,B次元官网网址� said David Hamel, Molson CoorsB次元官网网址� general manager of operations for Western Canada. B次元官网网址淭his upgrade supports many of our commitments as a company B次元官网网址� from modernizing our operations in Chilliwack, to unlocking additional brewing capacity for our above-premium brands, to doing so responsibly by ensuring our facilities are pillars of sustainable brewing for years to come.B次元官网网址�

Two of the biggest Molson Coors facilities in Canada, in Chilliwack and Toronto, saw production get underway Monday for brands like Vizzy Hard Seltzer and CoorsSeltzer destined for the Western market, and Central Canada.

Both breweries are now B次元官网网址渓iveB次元官网网址� with production of non-beer beverages that will lead to thousands of additional hectolitres produced each year.

Technologies built into the facility are expected to decrease the companyB次元官网网址檚 carbon footprint, as well as its energy and water consumption through practices such as carbon dioxide recycling, thus reinforcing the breweryB次元官网网址檚 environmental, social, governance (ESG) initiatives in the local community.

Chilliwack Mayor Ken Popove sees the recent investments at the brewery as a facet of ChilliwackB次元官网网址檚 growth.

B次元官网网址淥ne of councilB次元官网网址檚 goals is to attract and maintain business growth,B次元官网网址� Popove said. B次元官网网址淥ur community is growing rapidly and itB次元官网网址檚 exciting to see that growth reflected in Molson CoorsB次元官网网址� continued investment in Chilliwack.B次元官网网址�

Molson CoorsB次元官网网址� Toronto brewery was founded in 1955 and currently stands as the beverage companyB次元官网网址檚 biggest Canadian facility, next only to ChilliwackB次元官网网址檚 brewery, which opened in 2019. The Toronto facility has the capacity to brew 28 different brands, including core brands like Molson Canadian, Coors Light and Coors Original.

B次元官网网址淎s the biggest brewery under the Molson Coors banner in Canada, the Toronto Brewery team is proud to take part in this next chapter of our history,B次元官网网址� said Tan Le, Molson Coors general manager of the Toronto Brewery.

The growing Canadian market for ready-to-drink beverages is estimated at almost three million hectolitres and Molson CoorsB次元官网网址� market share in the hard seltzer and soda segment is close to 15 per cent and growing, said officials.

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