Fitness was in fashion Tuesday as Team Canada took a fresh step forward with new outfitter Lululemon unveiling the 2022 kit for the countryB次元官网网址檚 Olympic and Paralympic teams in Beijing.
No berets, cowboy hats or eyebrow-raising colours for this kit reveal. And say goodbye to the recent Canadian tuxedo look too.
The Vancouver-based athletic company kept things sleek and simple with a look that was sporty and inviting without going over the top.
B次元官网网址淭he look and the outfits, itB次元官网网址檚 honestly just Canada reimagined,B次元官网网址� said para-alpine skier Frederique Turgeon.
After a group of dancers kicked off the flashy presentation with a routine featuring a mix of yoga, gymnastics and dance, the athletes modelled the gear on a makeshift runway in a downtown hotel ballroom.
B次元官网网址淭ransformationB次元官网网址� was the prominent theme for the half-hour ceremony as Lululemon showed off its transformable parkas, down jackets, beanies and pullovers.
Red was the dominant colour for the opening ceremony gear with a C, A and N in block lettering on jacket backs and the Maple Leaf featured on the sleeve.
The podium gear had more of a knitted, elevated texture with similar colouring while the closing ceremony clothing gear was a winter white.
B次元官网网址淭he opening and the podium gear is super-fiery and intense,B次元官网网址� said ski cross racer Brady Leman. B次元官网网址淚t really kind of amps you up and hypes you up. It makes you stoked to wear it. The closing gear is a little more mellow and subdued but still just really sleek.B次元官网网址�
Turtlenecks, quilted trapper hats, warmup pants and tops, quilted mittens, scarves, bucket hats and legacy bags are also part of the collection.
B次元官网网址淪eeing it come to life with the colours and the fit and the styles, it is so cool,B次元官网网址� said freestyle skier Cassie Sharpe. B次元官网网址淚t feels so Canadian but so modernized, IB次元官网网址檓 just really excited about it all.B次元官网网址�
The Feb. 4-20 Beijing Games will be the first for Lululemon in a deal that will last through the 2028 Games in Los Angeles. The Beijing Paralympics are set for March 4-13.
David Shoemaker, CEO of the Canadian Olympic Committee, said the strength of the kit release showed why the COC partnered with Lululemon.
B次元官网网址淭his mesmerizing athlete kit - that you can see from the joy in the athletes - is exactly what we wanted and it will mark a new chapter for the Canadian Olympic Committee,B次元官网网址� he said.
Leman said the quality was B次元官网网址渙n pointB次元官网网址� and the material felt great.
B次元官网网址淵ou can just see the functionality of the pieces,B次元官网网址� he said. B次元官网网址淥ne of the things theyB次元官网网址檝e targeted ahead of Beijing is itB次元官网网址檚 going to be cold. So theyB次元官网网址檝e given us layers and theyB次元官网网址檝e given us options.B次元官网网址�
Lululemon takes the lead after HudsonB次元官网网址檚 BayB次元官网网址檚 16-year run as Canadian outfitter recently came to an end. There were some hits and misses over the BayB次元官网网址檚 run, which was capped by a much-panned jean jacket worn at the closing ceremony of the Tokyo Games last August.
Some pieces from the new collection were available for purchase on the Lululemon website on Tuesday, one day ahead of in-store releases at Lululemon locations in Canada.
Other kit on-sale dates were set for November and January.
B次元官网网址擥regory Strong, The Canadian Press
