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Protesters demand Kellogg remove artificial colours from Froot Loops

Other cereals also targeted for the presence of food dyes
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FILE - Boxes of KelloggB次元官网网址檚 Fruit Loops cereal are displayed in a Target store in Pittsburgh, Nov. 16, 2022. (AP Photo/Gene J. Puskar, File)

Dozens of people rallied outside the Michigan headquarters of WK Kellogg Co. Tuesday, demanding that the company remove artificial dyes from its in the U.S.

Kellogg, the maker of Froot Loops and Apple Jacks, announced that it would remove artificial colors and ingredients from its products by 2018.

The company has done that in . In Canada, for example, Froot Loops are colored with concentrated carrot juice, watermelon juice and blueberry juice. But in the U.S., the cereal still contains artificial colors and BHT, a chemical preservative.

On Tuesday, activists said they were delivering petitions with more than 400,000 signatures asking WK Kellogg to remove artificial dyes and BHT from their cereals. Protesters said there was evidence that artificial dyes can contribute to behavioral issues in children.

B次元官网网址淚B次元官网网址檓 here for all the mothers who struggle to feed their kids healthy food without added chemicals,B次元官网网址 said Vani Hari, a food activist who previously pressured Kraft Heinz to remove artificial dyes from its macaroni and cheese.

The U.S. Food and Drug Administration says it has reviewed and evaluated the effects of color additives on childrenB次元官网网址檚 behavior but believes that most children have no adverse effects when consuming them.

Battle Creek, Michigan-based became a separate company last year when its snack division was to form Kellanova. Kellanova kept the companyB次元官网网址檚 international cereal business; it now makes Froot Loops with natural dyes for markets like Australia and the United Kingdom.

WK Kellogg said Tuesday that its foods are safe and all of its ingredients comply with federal regulations.

B次元官网网址淭oday, more than 85% of our cereal sales contain no colors from artificial sources,B次元官网网址 the company said in a statement. B次元官网网址淲e continuously innovate new cereals that do not contain colors from artificial sources across our biggest brands, offering a broad choice of nourishing foods for our consumers.B次元官网网址

Kellogg said it announced its plan to remove artificial colors and ingredients almost a decade ago because it believed customers were seeking foods with natural ingredients and would welcome the change. But the company said it found that consumer preferences differed widely across markets.

B次元官网网址淔or example, there is better reception to our cereal recipes that utilize natural-color alternatives within the Canadian market than in the U.S.,B次元官网网址 the company said.

Still, Kellogg may have to reconsider. Last month, Democratic Gov. Gavin B次元官网网址om of California signed a bill banning six food dyes from food served in the stateB次元官网网址檚 public schools, making it the first state in the U.S. to take such a step.

CaliforniaB次元官网网址檚 law bans four of the dyes now used in Froot Loops: Red Dye No. 40, Yellow Dye No. 5, Yellow Dye No. 6 and Blue Dye No. 1.





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