ѳٴDzԲBԪַs Corp. agreed to at a Pennsylvania store over the weekend but said it isnBԪַt endorsing a candidate in the U.S. presidential race.
Trump staffed the fry station at a in suburban Philadelphia on Sunday before answering questions through the drive-thru window. The restaurant was closed to the public for the Republican nomineeBԪַs visit.
In a message to employees obtained Monday by The Associated Press, ѳٴDzԲBԪַs said the owner-operator of the location, Derek Giacomantonio reached out after he learned of TrumpBԪַs desire to visit a Pennsylvania restaurant. ѳٴDzԲBԪַs agreed to the event.
BԪַUpon learning of the former presidentBԪַs request, we approached it through the lens of one of our core values: we open our doors to everyone,BԪַ the company said. BԪַѳٴDzԲBԪַs does not endorse candidates for elected office and that remains true in this race for the next president. We are not red or blue BԪַ we are golden.BԪַ
The Chicago burger giant said franchisees have also invited Vice President Kamala Harris, the Democratic nominee, and her running mate, Gov. Tim Walz, to their restaurants. The Associated Press left a message seeking comment with the Harris campaign.
ѳٴDzԲBԪַs said it has BԪַbeen a fixture of conversation this election cycleBԪַ even though it hasnBԪַt sought that attention. At several campaign stops and during interviews, Harris has for spending money during her college years. Trump has claimed BԪַ without evidence BԪַ that Harris is lying.
ѳٴDzԲBԪַs sidestepped that issue in its employee message. The company said it is proud of BԪַHarrisBԪַs fond memories working under the archesBԪַ and noted the often-cited figure that 1 in 8 Americans works at ѳٴDzԲBԪַs at some point.
BԪַWhile we and our franchisees donBԪַt have records for all positions dating back to the early BԪַ80s, what makes BԪַ1 in 8BԪַ so powerful is the shared experience so many Americans have had,BԪַ ѳٴDzԲBԪַs said.
TrumpBԪַs appearance led to some backlash on social media. Google searches for BԪַboycott ѳٴDzԲBԪַsBԪַ briefly surged Monday morning, and some Twitter users vowed to the chain after TrumpBԪַs event.
But Lori Rosen, president of the public relations firm Rosen Group, said ѳٴDzԲBԪַs wonBԪַt likely see long-term damage from the event.
BԪַThe coverage and publicity alone generated from ѳٴDzԲBԪַs agreeing to have former President Trump work at one of their franchises already surpasses the negative chatter on social media ,BԪַ Rosen said. BԪַI am not sure if the American people will benefit from this publicity stunt. However, ѳٴDzԲBԪַs comes out ahead.BԪַ
Bruce Newman, a professor in business ethics and marketing at DePaul UniversityBԪַs Driehaus College of Business, agrees.
BԪַThey look like the company thatBԪַs getting the attention of the presidential candidates, and it heightens the awareness of the brand,BԪַ he said.
Newman added that Trump was likely trying to put a different, more casual face on his campaign, wearing a smile and an apron instead of a suit jacket.
Dee-ann Durbin, The Associated Press