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A development company is apologizing after a vulgar message was spotted recently on an electric street sign.

The digital sign displayed a sexually explicit message, according to a photo snapped outside of Mission GroupB次元官网网址檚 Ella building construction site on Ellis Street and Bernard Avenue and posted on Reddit shortly after Aug. 29.

Reddit user u/GuyOne posted the picture on the online forum, saying it was B次元官网网址渁n interesting sign downtown.B次元官网网址�

Kelowna communications consultant Marnie Douglas confirmed the sign wasnB次元官网网址檛 owned by the city, and was rented by Mission Groups General Contractor.

B次元官网网址淭he developer was required to put up signage as part of the crane removal and they likely rented the sign for that purpose. If the sign is not locked, someone could get into it and tamper with the copy,B次元官网网址� Douglas said.

And thatB次元官网网址檚 exactly what happened.

ITC rented the sign from United who was responsible for controlling the information, Greggain said. A member of United did not secure the controls on the sign properly, which left the digital sign up to any passerbyB次元官网网址檚 interpretation.

B次元官网网址淢ission Group and ITC would like to sincerely apologize to anyone who may have witnessed this inappropriate wording,B次元官网网址� Greggain said.

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