The Girl Guides of Canada has renamed its Brownies branch the BԪַEmbersBԪַ in a bid to become more inclusive and welcoming to all girls.
The organization said Wednesday that the new name applies immediately to its program for kids aged seven and eight.
CEO Jill Zelmanovits said the previous name dissuaded some racialized girls and women from joining the outdoor adventure and activity group and that members embraced the chance to change that.
BԪַWe were really thrilled with the support from within the organization, and especially that girls understood this change,BԪַ said Zelmanovits.
BԪַWhen you say to a girl, you know, at a very basic level, this name makes some girls feel like they donBԪַt belong, their automatic reaction is: BԪַYou should change it.BԪַBԪַ What we thought might have been a difficult conversation was not a difficult conversation for them. For them it was a very automatic response.BԪַ
Zelmanovits said current and former members chose BԪַEmbersBԪַ over BԪַCometsBԪַ in an online vote conducted Nov. 29 to Dec. 13.
She added it will take several months to update various websites, marketing materials and resources and that the name will be fully adopted by Sept. 1.
Other branches of the Guides include Sparks for those aged five and six; Guides, who are nine to 11; Pathfinders who are 12 to 14; and Rangers who are 15 to 17.
The Guides said in November they would change the name of the seven and eight-year-old branch after hearing from current and former members that the previous name caused harm and was a barrier to belonging for racialized girls and women.
Zelmanovits also acknowledged the move addresses one BԪַspecific concernBԪַ and that there BԪַare always more things that organizations can do.BԪַ
For one thing, she described the Girl Guides of Canada BԪַas overwhelmingly BԪַ a non-racialized organization.BԪַ
BԪַItBԪַs something that the organization and the board of directors is very conscious of, and obviously (our) mission of and vision BԪַ the vision being a better world by girls BԪַ (is) we want as many girls as possible to be involved in that, and we want to have girls from every background involved in that.BԪַ
Although boosting members was not the goal of the name change, Zelmanovits said theyBԪַve already heard some families have signed up for the first time because of the move.
She said sheBԪַs inspired by the eagerness of the GuidesBԪַ young members to take action when they see the need.
BԪַSometimes I wish adults could take a page from that, because it is a great reaction to just say: Well, if itBԪַs causing harm, you should change it,BԪַ said Zelmanovits.
BԪַIf we just took their lead I think we could probably solve a lot of problems in the world.BԪַ
BԪַCassandra Szklarski, The Canadian Press