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Dwayne Johnson is BԪַThe RockBԪַ BԪַ gets legal rights to his synonymous nickname

Actor gets rights as part of a struck a deal to join the board of WWE/UFC organization
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FILE - Actor and former WWE Superstar Dwayne BԪַThe RockBԪַ Johnson participates in a Wrestlemania XXVII press conference at the Hard Rock Cafe in Times Square on Wednesday, Mar. 30, 2011 in New York. It is a name that has become almost synonymous with professional wrestling but its bearer, Dwayne Johnson, has never legally owned BԪַThe Rock.BԪַ That will change under a new agreement with the WWE under whichJohnson will also join the board of TKO Group, the sports and entertainment company that houses WWE and UFC.(AP Photo/Evan Agostini, file)

It is a name that has become almost synonymous with professional wrestling but its bearer, Dwayne Johnson, has never legally owned BԪַThe Rock.BԪַ

That will change under a new agreement with the WWE under which Johnson will also join the board of TKO Group, the sports and entertainment company that houses and UFC.

BԪַThe RockBԪַ is a name is derived from JohnsonBԪַs father, WWE Hall of Famer Rocky Johnson, who was the first Black champion in WWE history (alongside partner Tony Atlas), according the WWE.

Johnson, in an interview on CNBC, would not discuss the financial value of the deal with WWE, but said that the name BԪַThe RockBԪַ means a lot to him personally.

BԪַI owe that name everything,BԪַ Johnson said. BԪַWithout that name thereBԪַd be no wrestling career. ThereBԪַd be no Hollywood career.BԪַ

Johnson, a movie and wrestling star, has a business portfolio that includes his production company Seven Bucks Productions, tequila brand Teremana Tequila, energy drink company ZOA Energy, Project Rock apparel brand and the United Football League.

Johnson said on CNBC that this will be his first time serving on the board of a publicly traded company.

BԪַIBԪַm very motivated to help continue to globally expand our TKO, WWE, and UFC businesses as the worldwide leaders in sports and entertainment BԪַ while proudly representing so many phenomenal athletes and performers who show up every day putting in the hard work with their own two hands to make their dreams come true and deliver for our audiences,BԪַ Johnson said in a prepared statement. BԪַIBԪַve been there, IBԪַm still there and this is for them.BԪַ

Holdings Inc. says JohnsonBԪַs board appointment, effective Tuesday, reflects its BԪַcommitment to delivering long-term value and strong performance for shareholders through strategic growth initiatives across both UFC and WWE.BԪַ

Johnson began his wrestling career with WWE in 1996. The third-generation wrestler became famous for rivalries with wrestlers including BԪַStone ColdBԪַ Steve Austin and Triple H and his finishing maneuver, The Rock Bottom, according to his biography on WWEBԪַs website. He has won eight WWE championships, has a New York Times bestselling autobiography, BԪַThe Rock Says,BԪַ and starred in movies including BԪַFast X,BԪַ BԪַBlack Adam,BԪַ BԪַJungle CruiseBԪַ and BԪַJumanji: Welcome to the Jungle.BԪַ

Johnson has recently appeared on World Wrestling Entertainment Inc.BԪַs BԪַSmackdownBԪַ and BԪַRawBԪַ television programs, with rumors swirling that he may compete at this yearBԪַs WrestleMania.

BԪַI am thrilled to partner with Dwayne and welcome his immense talent to TKOBԪַs Board,BԪַ TKO CEO Ariel Emanuel said in a prepared statement. BԪַDwayne brings an incredible track record of creating content and building globally recognized consumer brands, and he will play a key role in realizing our ambitions for TKO.BԪַ

TKO also announced Tuesday that Brad Keywell will become a board member. Keywell has co-founded and led multiple companies, including Groupon, Echo Global Logistics, MediaOcean, and Uptake Technologies, where he is currently founder and executive chairman.

The additions of Johnson and Keywell will increase TKOBԪַs board from 11 to 13 members.

Shares of TKO Group surged more than 19% in morning trading after TKO announced WWEBԪַs weekly television show BԪַRawBԪַ next year as part of a major streaming deal worth more than $5 billion.

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