The story of Big White Ski Resort starts with co-founders Cliff Serwa and Doug Mervyn.
Serwa and Mervyn saw the need for a bigger ski resort close to Kelowna and went all into creating it themselves.
B次元官网网址淚t wouldB次元官网网址檝e never happened if Doug and I werenB次元官网网址檛 good friends,B次元官网网址� said Serwa.
When they were just growing up, both of them moved to Kelowna with their families and met at United Church Camp. From there, they became friends when they were around 12 years old. They both loved the outdoors, including becoming junior members of a fish and game club.
Over the years, Serwa, Mervyn and their friends would make trips to Little White Mountain and stay at a forestry lookout where you could see Big White.
B次元官网网址淚t was all alone and we were attracted to it, we always wanted to get to Big White,B次元官网网址� said Serwa.
In the summer of 1953, Serwa was working in construction for the family business, which was Serwa Bulldozing at the time (now Serwa Excavating Ltd.). He was building a road link connecting the end of Joe Rich Valley to McCulloch Road on the other side. At the time, it was the closest heB次元官网网址檇 ever been to Big White.
A winter season soon after, Serwa, Mervyn, and their friend Howard Carter tried to hike to Big White in snowshoes but got caught up in a blizzard, only getting to West Kettle Valley.
The two of them would also hike and hunt in the area but never made it to the mountain, despite their attempts throughout the years.
As they were still in their late teens and into their early 20s, they both continued to work for their fathers.
Mervyn was also the director at the Black Mountain Ski Bowl above Rutland, which was the only place to ski in Kelowna at the time.
B次元官网网址淪ome winters we had two weeks of skiing and some we had six weeks,B次元官网网址� said Mervyn. B次元官网网址淚t became obvious there was a need for another ski area.B次元官网网址�
Thanks to Mervyn having his private and commercial pilotB次元官网网址檚 license, he was able to fly around the Okanagan to get a lay of the land.
B次元官网网址淏ig White was unquestionably the right mountain to development,B次元官网网址� said Mervyn.
At first, they promoted the idea around town but werenB次元官网网址檛 able to get anyone interested right away.
B次元官网网址淥ne day, we were going somewhere and I said to Doug B次元官网网址榃hy donB次元官网网址檛 we try it?B次元官网网址橞次元官网网址� said Serwa. B次元官网网址淏oth Doug and I were risk-takers and of the mind B次元官网网址榠tB次元官网网址檚 better to have loved and lost than never to have loved at allB次元官网网址� so we wanted to try to do something on their own. Silverstar (Vernon) had started and Apex (Penticton) had started.B次元官网网址�
The two of them then went on to find out what they had to do to get started. It was recommended to get a Ministry of Forest Special Use Permit. If they got that permit, they had two years to get everything done and open Big White.
To get started, they would have to scout the mountain. The first trip was 22 hours and they would get stuck in another storm and wouldnB次元官网网址檛 have enough equipment with them. They got to the west side of the mountain and thought the ski hill would go there. In the second round, they prepared themselves better, making the trip over a few days and camping near the top of the mountain. They got to the south slope and found the terrain and the view they were looking for. Despite the extra road mileage, this is where the mountain was going to be in their eyes.
They figured if they got approved, they would have one year to build the road and one year to build the lift and chalet. But that changed.
It had been four months and they hadnB次元官网网址檛 heard anything about their permit application and hadnB次元官网网址檛 told many people except their families, and close friends. Until the day Serwa recalls he was at his parentsB次元官网网址� house for lunch and the radio was on. All of a sudden, the newscaster said on the radio a group of local businessmen were looking to develop Big White.
Confused by this, Serwa and Mervyn inquired about their application, which did get approved but with a twist - they only had one year for operations to begin, a mighty tall task.
B次元官网网址淲e didnB次元官网网址檛 have much money,B次元官网网址� both Serwa and Mervyn echo, but eventually they got businesses in Kelowna to invest. Even those who would never ski were interested because of the benefits it would have for Kelowna.
B次元官网网址淭he business people in Kelowna were wonderful, buying shares in the company with us and without that, we wouldB次元官网网址檝e never been able to get it done,B次元官网网址� added Mervyn.
SerwaB次元官网网址檚 dad was also generous on the payback terms as his construction company helped them with the 13 Mile Road.
It was November 1962, when they started construction by building a CAT trail from a logging road (that Rutland Saw Mills opened up) up to the mountain. They laid out the road, did all the footwork themselves, and utilized logging roads to help out as much as possible. Mervyn said it took them the whole month for them to build right of way to the mountain that is still there today.
There wasnB次元官网网址檛 much downtime but when there was, Serwa and Mervyn would bring their skiing friends to the mountain to help get their thoughts and ideas.
B次元官网网址淚 wasnB次元官网网址檛 a skier and these friends were,B次元官网网址� recalls Serwa.
At one point during the winter, they had to stop construction because there was simply too much snow.
One of the challenges they faced was in 1963, that spring and summer was the wettest year on record from heavy participation and snowmelt.
B次元官网网址淪ome days were real downers,B次元官网网址� said Serwa. B次元官网网址淭he road was the biggest challenge, the rest of it fell into place once we had the road.B次元官网网址�
As the road got better and access to the mountain became easier, they took the J5 Bombardier, a CAT and a few workers and started clearing the area to build the original chalet site, which is further up the mountain than the present one. They also started building the parking lot.
In September 1963, work began on the ski lift.
The last piece of the puzzle for Serwa and Mervyn was adding the cable to the ski lift.
B次元官网网址淚n a 12-hour day, near the top of the original T-Bar, we made 147 lineal feet (of cable) in five and a half feet of snow,B次元官网网址� recalls Serwa. B次元官网网址淚t would build up on the tracks and we would have to clean it out.B次元官网网址�
After just over a year of work, Serwa and Mervyn opened Big White to the public on Dec. 8, 1963.
B次元官网网址淲e were very fortunate to be able to get it done,B次元官网网址� says Mervyn.
On the very first day, more than 100 cars were in the parking lot, bringing about 400 people to the ski hill.
B次元官网网址淵ou could hardly believe it,B次元官网网址� said Serwa. B次元官网网址淎nd you have to understand, it was gravel road up to the mountain, it was a rough drive and our road wasnB次元官网网址檛 very good but it enabled us to have a very successful first year.B次元官网网址�
In those days a ticket to the hill was $3.
Mervyn added when they first opened, his wife Marie ran the food business while his daughter Rhonda stood on a box so she could reach the cash register at the cafeteria.
When the two of them started, they each put $20,000 into the project and received great financial support from local businesses but it would be two more years before the pair would make any money from the mountain.
B次元官网网址淎t the end of the first year of operation, we had about $200,000 of investment in the mountain including the road, the lift, and the chalet and our first year gross revenue was $27,000,B次元官网网址� said Serwa. B次元官网网址淚tB次元官网网址檚 changed a lot since then.B次元官网网址�
At the time, they still made money from their everyday jobs with Serwa in construction and Mervyn as a car salesman.
B次元官网网址淭here were a lot of challenges, energy and time was one of them,B次元官网网址� said Mervyn.
During their time owning the resort, they also created something that had never been done before. At one point, they wanted to expand the mountain and they had a new chairlift in mind, that would go from the chalet to the west ridge, where the skiing was happening. Mervyn went to the Doppelmayr Factory in Austria to order the new lift when Serwa called him saying they needed to change their idea.
Mervyn came back and they looked at the area and concluded the ski area was already too congested and didnB次元官网网址檛 open to any new areas. Instead, they built another mile and a half of road going down below the present lift drives and towards the village - this would open up a whole new area never seen before.
B次元官网网址淭he side benefit was something we had never seen either in Europe or in North America, a village within a ski area where people could ski from their residence to a lift system and from a lift system to their residence,B次元官网网址� said Serwa. B次元官网网址淚t was unique in that way.B次元官网网址�
Over time, the resort would grow every year right in front of their eyes.
The two of them brought power, water, and a sewer system to the mountain at their own expense as well as building the first condominiums.
Eventually, in 1978, Cliff and Doug agreed to sell the resort as they could see the work that was going to have to continue.
B次元官网网址淭he demands of skiing were going to take a lot of money we didnB次元官网网址檛 have,B次元官网网址� said Mervyn.
When the two of them were on the mountain, they would check everything to make sure it was okay and not damaged.
B次元官网网址淲e were a partnership and we were also pioneers. What was happening was that the things that we loved doing, being outside, were being relegated because at times we had up to 200 employees. It needed a more sophisticated style of management, we were too close to everything,B次元官网网址� said Serwa.
They sold the resort to Dave Bowering, who was the son of the former Deputy Minister of Commercial Transport.
Because of their knowledge of the mountain, Cliff and Doug said they would help but Bowering never consulted them.
The two of them went on to have other great adventures in their life. Mervyn always wanted to be a rancher and had a little ranching experience growing up. He eventually bought a ranch in Williams Lake that became the first cattle ranch in the province. Serwa got into politics B次元官网网址榖y accidentB次元官网网址� he says and became BCB次元官网网址檚 MLA from 1986-1996, representing Okanagan South before Okanagan West.
For Serwa, his granddaughter Kelsey made herself a household name at the mountain as she went on to represent Canada at three Winter Olympics Games.
B次元官网网址淚tB次元官网网址檚 very impressive,B次元官网网址� said Serwa. B次元官网网址淲e were there when she won silver and gold. WhatB次元官网网址檚 most impressive is the degree of work sheB次元官网网址檚 put into achievingB次元官网网址tB次元官网网址檚 been good for the mountain and Kelowna and been fantastic.B次元官网网址�
In 1985, the Schumann family was looking at Apex but discovered Big White. They decided to buy it and have been the owners since.
B次元官网网址淭heyB次元官网网址檝e done a great job, theyB次元官网网址檝e had the financial resources,B次元官网网址� said Serwa.B次元官网网址淚 think I would be a liar to say we envisioned to the magnitude it is today, all we were really hoping for is to create something that would be a benefit to the community and we would have our own jobs,B次元官网网址� added Serwa. B次元官网网址淚tB次元官网网址檚 an absolute honour to be a part of it.B次元官网网址�
On June 13, 2023, the two of them were named inductees to the Central Okanagan Sports Hall of Fame (COSHOF).
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