A Greater Victoria ice cream maker is gathering praise online for coining the the term growthflation in an increasingly shrinkflation world B次元官网网址� by evading the tax.

B次元官网网址淲hile other companies are shrinking product size down, weB次元官网网址檝e invented Growthflation which we think is so much better,B次元官网网址� 49 Below announced on social media.

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Prices on pints have frozen in place since Dan Edler started the boutique business in 2015 B次元官网网址� delivering ice cream to the door. As prices keep rising, so do costs of making ice cream. So when it came time to adjust pricing, 49 Below thought outside the box.

Instead of making smaller tubs for the same price, or simply increasing the price, the company shifted from 473ml to 500ml packages.

B次元官网网址淎ccording to the government, this changes our ice cream from a B次元官网网址榮ingle-servingB次元官网网址� snack to a grocery item, which means no more tax,B次元官网网址� 49 Below wrote. B次元官网网址淵ouB次元官网网址檒l now receive more ice cream for the same cost at the till, and we have more flexibility to cover our rising costs. ItB次元官网网址檚 a win-win-win-win situation.B次元官网网址�

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Buy the pints at the shop 2575 Cadboro Bay Rd. in Willows Plaza or several markets in Greater Victoria.

Find a full list at .

TheyB次元官网网址檙e quick to add a caveat: B次元官网网址淣ow, donB次元官网网址檛 worry, the government canB次元官网网址檛 dictate how you enjoy your pint. Go ahead, get a little crazy, itB次元官网网址檚 still snack size if you believe it is.B次元官网网址�