Former President Barack ObamaBԪַs BԪַA Promised LandBԪַ sold nearly 890,000 copies in the U.S. and Canada in its first 24 hours, putting it on track to be the best selling presidential memoir in modern history.
The first-day sales, a record for Penguin Random House, includes pre-orders, e-books and audio.
BԪַWe are thrilled with the first day sales,BԪַ said David Drake, publisher of the Penguin Random House imprint Crown. BԪַThey reflect the widespread excitement that readers have for President ObamaBԪַs highly anticipated and extraordinarily written book.BԪַ
The only book by a former White House resident to come close to the early pace of BԪַA Promised LandBԪַ is the memoir by ObamaBԪַs wife, Michelle Obama, whose BԪַBecomingBԪַ sold 725,000 copies in North America its first day and has topped 10 million worldwide since its release in 2018. BԪַBecomingBԪַ is still so in demand that Crown, which publishes both Obamas and reportedly paid around $60 million for their books, has yet to release a paperback.
As of midday Wednesday, BԪַA Promised LandBԪַ was No. 1 on Amazon.com and Barnes & Noble.com. James Daunt, CEO of Barnes & Noble, said that the superstore chain easily sold more than 50,000 copies its first day and hoped to reach half a million within 10 days.
BԪַSo far it has been neck and neck with Michelle ObamaBԪַs book,BԪַ he said.
By comparison, Bill ClintonBԪַs BԪַMy LifeBԪַ sold around 400,000 copies in North America its first day and George W. BushBԪַs BԪַDecision PointsBԪַ around 220,000, with sales for each memoir currently between 3.5 and 4 million copies. The fastest selling book in memory remains J.K. RowlingBԪַs seventh and final Harry Potter novel, BԪַHarry Potter and the Deathly Hallows,BԪַ which came out in 2007 and sold more than 8 million copies within 24 hours.
ObamaBԪַs 768-page memoir, which came out Tuesday and has a list price of $45, had unusually risky timing for a book of such importance to the author, to readers and to the publishing industry. It came out just two weeks after Election Day and could have been overshadowed had the race still been in doubt or perhaps unwanted by distressed Obama fans if President Donald Trump had defeated Democratic nominee Joe Biden. But Biden won and his victory likely renews interest in an era when he was ObamaBԪַs trusted and popular vice-president.
My memoir, A Promised Land, is out today. I hope youBԪַll read it. My goal was to give you some insight into the events and people that shaped me during the early years of my presidency. Most of all, I hope it inspires you to see yourself playing a role in shaping a better world.
BԪַ Barack Obama (@BarackObama)
Obama himself acknowledges that he didnBԪַt intend for the book, the first of two planned volumes, to arrive so close to a presidential election or to take nearly four years after he left the White House BԪַ months longer than for BԪַMy LifeBԪַ and two years longer than BԪַDecision Points.BԪַ In the introduction to BԪַA Promised Land,BԪַ dated August 2020, Obama writes that BԪַthe book kept growing in length and scopeBԪַ as he found he needed more words than expected to capture a given moment BԪַ a bind many authors well understand. He was also working under conditions he BԪַdidnBԪַt fully anticipate,BԪַ from the pandemic to the Black Lives Matters protests, to, BԪַmost troubling of all,BԪַ how the countryBԪַs BԪַdemocracy seems to be teetering on the brink of crisis.BԪַ
Because of the pandemic, Obama will not go on the all-star arena tour Michelle Obama had for BԪַBecoming.BԪַ But he benefits from the attention of any memoir by a former president and by the special attention for Obama, who has the rare stature among politicians of writing his own books and for attracting as much or more attention for how he tells a story than for the story itself. Obama has already written two acclaimed, million-selling works, BԪַDreams from My FatherBԪַ and BԪַThe Audacity of Hope, which came out in 2006. His new book covers some of the same time period as his previous ones, while continuing his story through the first 2 1/2 years of his presidency and the 2011 killing of Osama bin Laden by the Navy SEALS.
Publishers Weekly praised the book as BԪַshot through with memorable turns of phrase,BԪַ while other reviews were more qualified, calling the book all too reflective of ObamaBԪַs thoughtful, even-handed style. The New York TimesBԪַ Jennifer Szalai wrote that the BԪַmost audacious thingBԪַ about BԪַA Promised LandBԪַ is BԪַthe beaming portraitBԪַ of Obama on the cover. The Washington PostBԪַs Carlos Lozada noted that in BԪַdomestic policy and foreign affairs, in debates over culture and race, Obama splits differences, clings to the middle ground and trusts in process as much as principle.BԪַ
BԪַIt turns out he is not a BԪַrevolutionary soulBԪַ but a reformist one, BԪַconservative in temperament if not in vision.BԪַ Behind those dreams, the audacity and all that promise is a stubborn streak of moderation,BԪַ Lozada wrote.
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ObamaBԪַs book is the highlight of publishingBԪַs holiday season and for some independent bookstores, the potential difference between remaining in business or closing. Publishing sales have been surprisingly stable during the pandemic, but much of the benefit has gone to Amazon.com as readers turned increasingly to online purchases. The American Booksellers Association, the independent sellersBԪַ trade group, has warned that hundreds of stores could go out of business if holiday sales fall short.
Kris Kleindienst, co-owner of Left Bank Books in St. Louis, anticipates selling around 1,000 copies by the end of the year, a number which makes BԪַa HUGE differenceBԪַ for annual revenues, she wrote in an email. Sarah McNally, owner of McNally Jackson Books in Manhattan, said she sold around 600 copies in the first 24 hours, a pace exceeded only by the final Harry Potter book.
BԪַItBԪַs not hard to be a bright spot this year, a year when we would have gone out of business without federal aid,BԪַ McNally said. BԪַBut Obama does feel like a saviour, as do our customers for buying this from us.BԪַ
Hillel Italie, The Associated Press
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