AppleB次元官网网址檚 latest move into streaming video illustrates an escalating trend: TechB次元官网网址檚 biggest companies, faced with limits to their growth, are encroaching on each otherB次元官网网址檚 turf.
Apple is taking on Netflix. Facebook is edging into AmazonB次元官网网址檚 sphere with its e-commerce plans. Google, which has already challenged Amazon and Microsoft in cloud computing, is launching an online game service that could undercut the lucrative game-console business at Microsoft and Sony.
Apple, which is also launching a gaming service and introducing its own credit card , may be veering the most outside its comfort zone, technology industry analyst Rob Enderle said.
B次元官网网址淭his is an awful lot of breadth really quickly for a company that hasnB次元官网网址檛 been known for being great at breadth,B次元官网网址� Enderle said. B次元官网网址淭his is much more diversity than AppleB次元官网网址檚 ever had.B次元官网网址�
Before, when the companyB次元官网网址檚 product suite grew too varied, B次元官网网址渨hat Steve Jobs did with Apple was, he made the company focus,B次元官网网址� Enderle said.
These are different times, however, and Apple may have decided that it doesnB次元官网网址檛 have much choice amid declining sales of its premier product, the iPhone.
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B次元官网网址淭hey have kind of bled the device market dry,B次元官网网址� said Sally Edgar, of UK-based technology consultancy Waterstons. B次元官网网址淐ompanies will increasingly be about subscription services. I think they have to do it to survive.B次元官网网址�
Tech companies, of course, have explored new markets and fought turf battles over them for years.
Facebook and Google have long scrapped over digital ads. Google and Amazon are battling it out over voice assistants in the home. Google and Microsoft have competing search engines. And Apple and Google have waged an epic smartphone battle for roughly a decade.
But longtime tech industry analyst Tim Bajarin sees new urgency in the latest push into streaming services and other businesses that bring in continuous flows of money B次元官网网址� not just when consumers make big investments in new phones or other hardware.
B次元官网网址淚tB次元官网网址檚 just becoming clearer today that the only way a company is going to grow is by adding a recurring revenue model,B次元官网网址� Bajarin said. B次元官网网址淎pple is becoming an aggregator of content. They now have multiple services that will help them grow their bottom line.B次元官网网址�
Enderle said Apple is still in the B次元官网网址渉oneymoon phaseB次元官网网址� after a Monday announcement at its Cupertino, California, headquarters. Apple brought out new A-list entertainment partners such as Oprah Winfrey and Steven Spielberg and video game partners such as the creators of B次元官网网址淪imCityB次元官网网址� and the B次元官网网址淔inal FantasyB次元官网网址� series. What happens next may be harder for the company to manage.
B次元官网网址淚t always looks great on the front end and then you have to execute,B次元官网网址� he said.
Matt OB次元官网网址橞rien, The Associated Press
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