If you watch the for the commercials, you no longer have to wait until the big game to see what advertisers have in store for viewers.
Many companies now release ads ahead of the game in the hope of capitalizing on the buzz that builds as the game approaches. They hope to recoup some of the reported $7 million thatB次元官网网址檚 the going rate for a 30-second spot by capturing pre-game attention.
ItB次元官网网址檚 a big challenge to stand out among the 50-plus advertisers that will be vying for the eyes of the more than 100 million people expected to tune in this year to CBS (and Paramount+ and Nickelodeon) on Super Bowl Sunday (Feb. 11). Last yearB次元官网网址檚 broadcast on Fox was watched by a , according to Nielsen.
So advertisers pull out all the stops. In the ads released ahead of the game so far, Budweiser focuses on , Michelob Ultra capitalizes on the iconic star power of , and Uber Eats goes for laughs with an ad where Jennifer Aniston forgets she starred in B次元官网网址淔riendsB次元官网网址� with David Schwimmer. Many more commercials are expected to be released ahead of the game.
Of course, not all advertisers release their ads ahead of the game, so there will be surprises. Big advertisers like Amazon have stayed mum on ad plans so far. And while there have been no indications of such, it remains to be seen whether advertisers will capitalize on this yearB次元官网网址檚 Taylor Swift buzz in some way.
Here are some of the buzziest ads that have been released so far:
Actress Tina Fey has so many choices on the online travel agency booking.com site she has to hire body doubles: an influencer type played by her 30 Rock co-star, Jane Krakowski, to stay at a fancy hotel, a bigfoot handled by another 30 Rock co-star, Jack McBrayer, to stay at a cabin, and even actress Glenn Close, who stays on a farm.
The Bud Light genie grants wishes B次元官网网址� like giving someone B次元官网网址�80s metal hair and someone else a giant bicep B次元官网网址� to Bud Light drinkers. NFL legend Peyton Manning, rapper Post Malone and more also appear on screen.
Budweiser is bringing back to its gameday slot. In the beer brandB次元官网网址檚 nostalgic ad, a snowstorm threatens to derail a delivery to a small-town bar. But a team of Clydesdales and a Labrador retriever team up to help Budweiser make the delivery.
Two grandmotherly women (B次元官网网址淒inaB次元官网网址� and B次元官网网址淢itaB次元官网网址�) chase after B次元官网网址淭op Gun: MaverickB次元官网网址� actor Danny Ramirez, who took the last bag of Doritos Dinamita from a store shelf, leaving actress Jenna Ortega behind.
DoveB次元官网网址檚 ad begins seemingly whimsically showing young girls having mishaps playing sports to the tune of B次元官网网址淚tB次元官网网址檚 the Hard Knock Life.B次元官网网址� But the ad cuts starkly to a girl looking self-consciously in the mirror. The message: low body-confidence leads to girls quitting sports, not the mishaps.
GoogleB次元官网网址檚 heartstring-pulling ad follows a blind man as he uses B次元官网网址淕uided FrameB次元官网网址� B次元官网网址� GoogleB次元官网网址檚 AI-powered accessibility feature for the Pixel camera that uses a combination of audio cues, high-contrast animations and tactile vibrations B次元官网网址� to take pictures of the people and places in his life.
In an ad for HellmannB次元官网网址檚, Kate McKinnon makes an unusual discovery: her cat can talk. Well, sort of. Her furry friend can say one word, B次元官网网址渕ay-owB次元官网网址� B次元官网网址� which skyrockets her to celebrity status and causes a mayonnaise-buying frenzy. The B次元官网网址淢ayo CatB次元官网网址� becomes so famous that she even dates (and soon dumps) Pete Davidson.
Lionel MessiB次元官网网址檚 shows off his soccer mastery and apparent loyalty to Michelob Ultra. In the ad, the soccer star also gets an assist from NFL legend Dan Marino and nod from B次元官网网址淭ed LassoB次元官网网址檚B次元官网网址� Jason Sudeikis.
Aubrey Plaza is always having a blast, whether she is stuck in an elevator or being abducted by aliens B次元官网网址� or reuniting with her B次元官网网址淧arks and RecB次元官网网址� co-star Nick Offerman while riding dragons.
Retired Miami Dolphins quarterback Dan Marino, Buffalo BillsB次元官网网址� Bruce Smith and wide receiver Terrell Owens never got a Super Bowl ring, but 惭&补尘辫;惭B次元官网网址檚 and Scarlett Johansson present the B次元官网网址淎lmost ChampionsB次元官网网址� ring to the almost winners.
According to Oreo, the key to making lifeB次元官网网址檚 biggest decisions is to B次元官网网址渢wist on it.B次元官网网址� An ad for the iconic sandwich before agreeing to start B次元官网网址淜eeping Up With The KardashiansB次元官网网址� back in 2007.
After a gas station clerk points out Chris Pratt looks like the man in the Pringles logo, he goes viral and stars in a movie about B次元官网网址淢r. P.B次元官网网址�
PepsiCoB次元官网网址檚 year-old lemon-lime sodaB次元官网网址檚 debut Super Bowl ad features rapper Ice Spice dealing with a breakup by spending time with the Starry lemon and lime spokescharacters B次元官网网址� the message: B次元官网网址淚tB次元官网网址檚 time to see other sodas.B次元官网网址�
Jason Momoa shows off his singing chops in an ad that shows Scrubs duo Zach Braff and Donald Faison singing about T-Mobile home internet to the tune of B次元官网网址淔lashdance B次元官网网址� What a Feeling.B次元官网网址� B次元官网网址淔lashdanceB次元官网网址� star Jennifer Beals pops in to spray Momoa with water and ask him to sing it again B次元官网网址� without his shirt.
When someone tells Jennifer Aniston they didnB次元官网网址檛 know you could order a wide variety of products on Uber Eats, Aniston tells them, B次元官网网址淚n order to remember something, youB次元官网网址檝e got to forget something else.B次元官网网址� That prompts a wave of forgetting: David and Victoria Beckham forget Victoria Beckham used to be Posh Spice, and Jennifer Aniston forgets she starred in B次元官网网址淔riendsB次元官网网址� with David Schwimmer.
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