The Toronto Wolfpack will be walking advertisements for one of their own products in 2020 with the brand Rugby Strength, a CBD-infused body cream, featured on the front of their jerseys for the Super League season.
Air Transat adorned the jerseys of the transatlantic rugby league team in its first three years of existence. A Wolfpack spokesman says the club is finalizing a new deal with the airline, whose name will still be on the jersey but not on the front.
The Wolfpack and HowlBrands, a wholly owned subsidiary, announced last May that they were partnering with Vancouver-based companies International Cannabis Corp. and Organic Flower Investments Group Inc. to launch a line of athlete-focused cannabidiol products.
B次元官网网址淥ur profile as a global sporting team is ever-expanding and Rugby Strength plays a key role in this,B次元官网网址� Wolfpack CEO Bob Hunter said in a release Monday. B次元官网网址淲e are delighted to be in the rapid-growth market of CBD pain-relief and alternative, natural medical solutions to ever-present problems athletes and others face in their lives.B次元官网网址�
According to its website, Rugby Strength B次元官网网址渋s for the gladiator writhing in each of us, for the connoisseurs of high-contact, for the adrenaline junkies craving their next impact, for those willing to push the body past its breaking point. Rugby is not a sport, itB次元官网网址檚 a form of life.B次元官网网址�
New decade, who dis? Happy New Year Wolfpack fans! 馃帀
B次元官网网址� Toronto Wolfpack (@TOwolfpack)
The team will wear the new jersey for the Jan. 19 pre-season game against Castleford Tigers, which doubles as a testimonial for Castleford veteran Michael Shenton.
The jersey is to be unveiled next week.
Rugby Strength is currently on sale in the U.K., with launches in other countries planned for early this year. The company is awaiting the final word from Canadian authorities on regulations on hemp-derived CBD products.
HowlBrands products are manufactured with THC-free, CBD extract from organically grown hemp.
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Neil Davidson, The Canadian Press
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