The competitors stand rigidly upright with their hands behind their backs, waiting to absorb a brutal slap to the face.

When the open-handed blow is delivered, thereB次元官网网址檚 a sharp report and the reaction can be dramatic. Some fighters barely move, while others stumble backward or fall to the floor. Some are knocked out.

UFC President Dana White is selling slap fighting as the next big thing in combat sports, putting his money and the resources of one of the worldB次元官网网址檚 foremost mixed martial arts organizations behind the The Nevada Athletic Commission has sanctioned the league for competitions in Las Vegas.

B次元官网网址淚tB次元官网网址檚 a home run,B次元官网网址� said White, who is among several UFC officials involved in the league.

Some slap-fighting beatdowns have gone viral, including a video from eastern Europe showing a man who continues to compete even as half of his face swells to seemingly twice its size. Such exposure has led to questions about the safety of slap fighting, particularly the risk of a degenerative brain disease believed to be caused by repeated blows to the head. A former chairman of the commission, which regulates combat sports in Nevada, says approving the league was a mistake.

Chris Nowinski, cofounder and CEO of the Concussion Legacy Foundation, agrees, calling slap fighting B次元官网网址渙ne of the stupidest things you can do.B次元官网网址�

B次元官网网址淭hereB次元官网网址檚 nothing fun, thereB次元官网网址檚 nothing interesting and thereB次元官网网址檚 nothing sporting,B次元官网网址� Nowinski said. B次元官网网址淭heyB次元官网网址檙e trying to dress up a really stupid activity to try to make money.B次元官网网址�

White and the competitors remain unfazed, comparing commentary on slapping to the negative reaction the UFC faced in its infancy more than 20 years ago.

B次元官网网址淚 think itB次元官网网址檚 definitely overblown with the topics of CTE and the damage that weB次元官网网址檙e taking,B次元官网网址� said Ryan Phillips, a Power Slap League fighter. B次元官网网址淚 think a lot of people still just donB次元官网网址檛 understand that itB次元官网网址檚 still a slap.B次元官网网址�

Concerns about concussions leading to CTE, which can cause violent mood swings, depression and memory loss, arenB次元官网网址檛 confined to combat sports. The disease has shown up in the brains of former , and the and have to cut down on blows to the head by changing rules regarding tackling and other hits. CTE can only be detected during an autopsy.

Despite the naysayers, White said he believes slap fighting will follow a similar trajectory to mixed martial arts, which the late Sen. John McCain referred to as B次元官网网址渉uman cockfightingB次元官网网址� in 1996, when the UFC didnB次元官网网址檛 have weight classes or many rules. McCainB次元官网网址檚 criticism helped force the organization to become more structured, leading to its widespread acceptance.

White said the ratings of the TBS reality show B次元官网网址淧ower Slap: Road to the TitleB次元官网网址� bear out the early popularity of what to many is still a curiosity.

White said he realized there could be a market for the sport in the U.S. when he clocked the millions of YouTube views of slap fighting videos from eastern Europe in 2017 and 2018. The videos were often poorly produced, the slap matches unregulated. White became convinced that fights with written rules and shot with professional video equipment could convert many internet viewers into dedicated, paying fans.

The Nevada commission gave slap fighting some much needed legitimacy when it unanimously sanctioned the sport in October and a month later awarded White a license to promote it.

But WhiteB次元官网网址檚 enterprise was hampered when he was captured on video slapping his wife on New YearB次元官网网址檚 Eve. , but has acknowledged it damaged efforts to get the league off the ground. White is no newcomer to controversy: Former UFC fighters Kajan Johnson and Clarence Dollaway filed a lawsuit in 2021 against Endeavor, the organizationB次元官网网址檚 parent company, alleging that UFC takes an inordinate share of the profits.

But White is charging ahead.

Three qualifying events have taken place at the UFC Apex in Las Vegas, ahead of the March 11 telecast on the streaming platform Rumble in which champions will be crowned in four weight classes.

Power Slap fights are typically three to five rounds. The fighters take turns hitting each other in the face with an open hand, and those on the receiving end stand with their hands behind their backs. A fighter has up to 60 seconds to recover and respond after receiving a blow. Fighters can earn up to 10 points based on the effectiveness of the slap and the defenderB次元官网网址檚 reaction.

Fights can end in a decision, knockout, technical knockout or disqualification, such as for . All slaps are subject to video review. Each event has two referees and three judges.

Also present are a supervising doctor and a physician or physicianB次元官网网址檚 assistant, plus three EMTs and three ambulances. White has touted the safety record of the UFC, but has not talked specifically about injuries in the Power Slap League.

White says slap fighting is safer than boxing or mixed martial arts because each contestant usually takes only three blows per bout. In boxing, White said, that number could be 400 or more, and that doesnB次元官网网址檛 include the shots taken during sparring. There is no sparring in slap fighting, he noted.

Nowinski of the concussion foundation said while there may be no sparring in practice sessions, that doesnB次元官网网址檛 mean it doesnB次元官网网址檛 happen elsewhere. He said comparing boxing to power slapping is misleading because slap fighters take a full blow each time.

B次元官网网址淵ou can slip (boxing) punches,B次元官网网址� Nowinski said. But in slap fighting B次元官网网址測ouB次元官网网址檙e taking out everything thatB次元官网网址檚 interesting to watch and everything sporting (from boxing) and just doing the brain damage part.B次元官网网址�

Nowinski said slap fighters donB次元官网网址檛 make enough money to justify the risk. The Power Slap League wouldnB次元官网网址檛 disclose how much it pays fighters, but said in a statement that participants are compensated for every match and can also earn B次元官网网址渁ppearance feesB次元官网网址� and B次元官网网址渁dditional discretionary bonuses.B次元官网网址�

Stephen J. Cloobeck, who was chairman of the state commission when it sanctioned slap fighting, said White and former UFC CEO Lorenzo Fertitta sold him on the legitimacy of the sport.

B次元官网网址淚 made a mistake,B次元官网网址� Cloobeck said. B次元官网网址淚B次元官网网址檓 not happy about it.B次元官网网址�

The commission recently approved amended rules to better define what constitutes a legal slap in an effort to minimize serious injuries.

B次元官网网址淭he No. 1 thing is the health and safety of the fighter,B次元官网网址� commission Chairman Anthony Marnell III said at a Feb 15 meeting. B次元官网网址淎lways has been, always will be.B次元官网网址�

But he went on to say: B次元官网网址淚t seems like there is a market for this, whether you like it or not.B次元官网网址�

Phillips, the slap fighter, said participants can defend themselves without losing points, such as rolling away before the hand makes impact.

And the fighters know if they lose the coin toss and get slapped first, it will hurt.

B次元官网网址淚 know whatB次元官网网址檚 coming,B次元官网网址� fighter Vernon Cathey said. B次元官网网址淚B次元官网网址檓 tensing up. ThereB次元官网网址檚 a lot of stuff I can do to protect myself.B次元官网网址�

B次元官网网址擬ark Anderson, The Associated Press