Qatar banned the sale of beer at on Friday, a sudden U-turn on the deal the conservative Muslim emirate made to secure the soccer tournament with only two days to go before the opening game.

The move was the latest sign of the tension of staging the event, which is not just a sports tournament but also a monthlong party, in the . ItB次元官网网址檚 also a significant blow to World Cup beer sponsor Budweiser and raised questions about how much control FIFA retains over its tournament.

When Qatar launched its bid to host the World Cup, the country agreed to FIFAB次元官网网址檚 requirements of selling alcohol in stadiums B次元官网网址� but the details , just 11 weeks before the first kickoff, suggesting how fraught the negotiations may have been. FridayB次元官网网址檚 statement from FIFA said non-alcoholic beer will still be sold at the eight stadiums, while champagne, wine, whiskey and other alcohol will be served in the luxury hospitality areas of the arenas.

But the vast majority of ticket holders donB次元官网网址檛 have access to those areas; they will be able to drink alcoholic beer in the evenings in what is known as the FIFA Fan Festival, a designated party area that also offers live music and activities. Outside of the tournament-run areas, Qatar puts strict limits on the purchase and consumption of alcohol, though its sale has been permitted in hotel bars for years.

B次元官网网址淔ollowing discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from B次元官网网址� stadium perimeters,B次元官网网址� FIFA said in a statement.

Several soccer fans took the decision in stride, with some noting that they knew the rules would be different in Qatar.

B次元官网网址淲eB次元官网网址檙e not here to drink beer,B次元官网网址� said Adel Abou Hana, a fan from the United States. B次元官网网址淲eB次元官网网址檙e here to watch the world-class soccer.B次元官网网址�

But Federico Ferraz lamented that the decision came on such short notice. B次元官网网址淚 think itB次元官网网址檚 a bit bad because for me, beer and football go hand in hand,B次元官网网址� said Ferraz, who was visiting from Portugal.

As the news broke, BudweiserB次元官网网址檚 Twitter account tweeted: B次元官网网址淲ell, this is awkwardB次元官网网址�B次元官网网址� without elaborating. The tweet was later deleted.

Ab InBev, the parent company of Budweiser, acknowledged in a statement that some of its plans B次元官网网址渃annot move forward due to circumstances beyond our control.B次元官网网址�

The company pays tens of millions of dollars at each World Cup for exclusive rights to sell beer and has already shipped the majority of its stock from Britain to Qatar in expectation of selling its product to millions of fans. While the actual sales at the tournament might not be a significant percentage of the massive companyB次元官网网址檚 revenues, the World Cup nonetheless represents a major branding opportunity.

The companyB次元官网网址檚 partnership with FIFA started at the 1986 tournament, and they are in negotiations for renewing their deal for the next World Cup in North America.

Ronan Evain, the executive director of the fan group Football Supporters Europe, called the decision to ban beer sales at the stadiums in Qatar B次元官网网址渆xtremely worrying.B次元官网网址�

B次元官网网址淔or many fans, whether they donB次元官网网址檛 drink alcohol or are used to dry stadium policies at home, this is a detail. It wonB次元官网网址檛 change their tournament,B次元官网网址� Evain wrote on Twitter. B次元官网网址淏ut with 48 (hours) to go, weB次元官网网址檝e clearly entered a dangerous territory B次元官网网址� where B次元官网网址榓ssurancesB次元官网网址� donB次元官网网址檛 matter anymore.B次元官网网址�

Qatar, which is governed by a hereditary emir who has absolute say over all governmental decisions, follows an ultraconservative form of Islam known as Wahhabism like neighboring Saudi Arabia. In recent years, Qatar has transformed into an ultra-modern hub following a natural gas boom in the 1990s, but it has to stay true to its Islamic heritage and Bedouin roots.

Islam forbids the consumption of alcohol, and several Muslim residents of Qatar cheered the decision on Friday, noting that visitors should respect the countryB次元官网网址檚 customs.

In the runup to the World Cup, rights groups have raised concerns about how the nation will host millions of foreign fans, some of whom might violate Islamic laws criminalizing public drunkenness, sex outside of marriage and homosexuality.

QatarB次元官网网址檚 government and its Supreme Committee for Delivery and Legacy did not immediately respond to requests for comment.

FridayB次元官网网址檚 was not QatarB次元官网网址檚 first backtrack B次元官网网址� but it was the most significant. Last weekend, AB InBev was left surprised by a to move beer stalls to less visible locations within the stadium compounds.

And Qatar also only weeks before the World Cup began.

Previous World Cup hosts have been asked to make concessions. For the 2014 tournament, Brazil was forced to change a law to allow alcohol sales in stadiums B次元官网网址� but the same cultural issues were not at play.

AB InBevB次元官网网址檚 deal with FIFA was renewed in 2011 B次元官网网址� after Qatar was picked as host. However, the Belgium-based brewer has faced uncertainty in recent months on the exact details of where it can serve and sell beer in Qatar. And some have balked at the price, which was confirmed at $14 for a beer.

At the W Hotel in Doha B次元官网网址� where the company will be based B次元官网网址� workers continued putting together a Budweiser-themed bar planned at the site. Its familiar AB logo was plastered on columns and walls at the hotel, with one reading: B次元官网网址淭he World Is Yours To Take.B次元官网网址�

B次元官网网址擥raham Dunbar, The Associated Press