CanadaB次元官网网址檚 Olympic and Paralympic athletes will be clad in Lululemon as they climb the podium in Beijing next year.

The Vancouver-based athletic company has signed on to become the official outfitter of Team Canada starting with the 2022 Winter Olympics. The deal will last through the 2028 Summer Games in Los Angeles.

David Shoemaker, CEO of the Canadian Olympic Committee, said heB次元官网网址檚 B次元官网网址済iddyB次元官网网址� about the partnership because of LululemonB次元官网网址檚 B次元官网网址渁thlete-centricB次元官网网址� approach to clothing.

B次元官网网址淎t its core, we believe in Lululemon and what they can do for the future of the Canadian Olympic and Canadian Paralympic movements,B次元官网网址� he said. B次元官网网址淚tB次元官网网址檚 not lost on us that they are an icon, that Lululemon is an incredible Canadian success story, an industry leader.B次元官网网址�

Lululemon will provide athletes, coaches and other members of Team Canada with clothing and accessories for the opening and closing ceremonies, medal ceremonies, and to wear around the athletesB次元官网网址� village.

A teaser video for the collection juxtaposes close-up shots of marbled fabric with moving water, and of a textured material with a rugged landscape. Snippets flash of several athletes, including Toronto Maple Leafs captain John Tavares and bobsledder Dawn Richardson Wilson, modelling the pieces before the words B次元官网网址淔eel CanadaB次元官网网址� appear on the screen.

Karen OB次元官网网址橬eill, CEO of the Canadian Paralympic Committee, said Lululemon did a lot of research into the specific needs of Paralympic athletes, looking at everything from pocket placement to heat management.

B次元官网网址淚t can be as simple as an enlarged tab on a zipper for someone who might have challenges with mobility or locomotor,B次元官网网址� she said.

Lululemon CEO Calvin McDonald said he hopes Canada will be B次元官网网址渢he best-dressed team at the Olympics.B次元官网网址�

B次元官网网址淚 think starting with Winter Games has been a wonderful opportunity for us to showcase a lot of our unique innovation over science and feel and how the athlete will feel, and how the layers work,B次元官网网址� he said.

Shoemaker sees one potential problem with the partnership, though.

B次元官网网址淎thletes routinely trade items at the conclusion of Games and I donB次元官网网址檛 think thereB次元官网网址檚 a single Canadian athlete thatB次元官网网址檚 going to be willing to give up any of this stuff,B次元官网网址� he said with a laugh.

Part of the Team Canada collection was released Thursday, including the B次元官网网址渇uture legacy bag.B次元官网网址� The oval cross-body bag features an embroidered maple leaf and B次元官网网址淐anadaB次元官网网址� repeatedly printed across the strap. Partial proceeds from its sales will go to the Canadian Olympic Foundation and Paralympic Foundation of Canada.

The full collection is set to be unveiled in Toronto on Oct. 26.

B次元官网网址淭o say IB次元官网网址檓 excited about the kit for 2022-28 is an understatement,B次元官网网址� OB次元官网网址橬eill said. B次元官网网址淢ore importantly, IB次元官网网址檓 excited about what (Lululemon, the Canadian Olympic Committee and Canadian Paralympic Committee) can do together to move the bar for our country, our communities using sport as a platform.B次元官网网址�

B次元官网网址擥emma Karstens-Smith, The Canadian Press