David Stern had basketball as a passion and law as a profession, one he figured he could return to if a job at the NBA didnB次元官网网址檛 work out.
He never did.
Instead he went to Europe, Asia and plenty of other places around the world, bringing with him a league that was previously an afterthought in the U.S. and turning it into a global powerhouse.
Stern, who spent 30 years as the NBAB次元官网网址檚 longest-serving commissioner and one of the best in sports history, died Wednesday. He was 77.
B次元官网网址淲ithout David Stern, the NBA would not be what it is today,B次元官网网址� Hall of Famer Michael Jordan said. B次元官网网址淗e guided the league through turbulent times and grew the league into an international phenomenon, creating opportunities that few could have imagined before.B次元官网网址�
Stern suffered a brain hemorrhage on Dec. 12 and underwent emergency surgery. The league said he died with his wife, Dianne, and their family at his bedside.
B次元官网网址淭he entire basketball community is heartbroken,B次元官网网址� the National Basketball Players Association said. B次元官网网址淒avid Stern earned and deserved inclusion in our land of giants.B次元官网网址�
Stern had been involved with the NBA for nearly two decades before he became its fourth commissioner on Feb. 1, 1984. By the time he left his position in 2014 B次元官网网址� he wouldnB次元官网网址檛 say or let league staffers say B次元官网网址渞etire,B次元官网网址� because he never stopped working B次元官网网址� a league that fought for a foothold before him had grown to a more than $5 billion a year industry and made NBA basketball perhaps the worldB次元官网网址檚 most popular sport after soccer.
B次元官网网址淏ecause of David, the NBA is a truly global brand B次元官网网址� making him not only one of the greatest sports commissioners of all time, but also one of the most influential business leaders of his generation,B次元官网网址� said Adam Silver, who followed Stern as commissioner. B次元官网网址淓very member of the NBA family is the beneficiary of DavidB次元官网网址檚 vision, generosity and inspiration.B次元官网网址�
Thriving on good debate in the boardroom and good games in the arena, Stern would say one of his greatest achievements was guiding a league of mostly black players that was plagued by drug problems in the 1970s to popularity with mainstream America.
He had a hand in nearly every initiative to do that, from the drug testing program, to the implementation of the salary cap, to the creation of a dress code.
But for Stern, it was always about B次元官网网址渢he game,B次元官网网址� and his morning often included reading about the previous nightB次元官网网址檚 results in the newspaper B次元官网网址� even after technological advances he embraced made reading NBA.com easier than ever.
B次元官网网址淭he game is what brought us here. ItB次元官网网址檚 always about the game and everything else we do is about making the stage or the presentation of the game even stronger, and the game itself is in the best shape that itB次元官网网址檚 ever been in,B次元官网网址� he said on the eve of the 2009-10 season, calling it B次元官网网址渁 new golden age for the NBA.B次元官网网址�
ALSO READ:
One that was largely created by Stern during a three-decade run that turned countless ballplayers into celebrities who were known around the globe by one name: Magic, Michael, Kobe, LeBron, just to name a few.
Stern oversaw the birth of seven new franchises and the creation of the WNBA and NBA Development League, now the G League, providing countless opportunities to pursue careers playing basketball in the United States that previously werenB次元官网网址檛 available.
Not bad for a guy who once thought his job might be a temporary one.
Stern had been the leagueB次元官网网址檚 outside counsel from 1966 to B次元官网网址�78 and spent two years as the NBAB次元官网网址檚 general counsel, figuring he could always go back to his legal career if he found things werenB次元官网网址檛 working out after a couple of years.
Instead, after serving as the NBAB次元官网网址檚 executive vice-president of business and legal affairs from 1980-84, he replaced Larry OB次元官网网址橞rien as commissioner.
Overlooked and ignored only a few years earlier, when it couldnB次元官网网址檛 even get its championship round on live network TV, the NBA saw its popularity quickly surge thanks to the rebirth of the Lakers-Celtics rivalry behind Magic Johnson and Larry Bird, followed by the entrance of Jordan just a few months after Stern became commissioner.
B次元官网网址淭here are no words that can really describe the far-reaching impact of Commissioner SternB次元官网网址檚 brilliance, vision, fairness and hard work over so many years,B次元官网网址� Bird said. B次元官网网址淲hen you think of all that he accomplished worldwide on behalf of thousands of players, so many fans, all of the jobs he created for team and arena employees and all of the people that benefitted from the many layers of growth in the sport and industry that David spearheaded and then passed on to others, there is no doubt Commissioner Stern lifted the NBA to new heights and he will be greatly missed by all of us.B次元官网网址�
Under Stern, the NBA would play nearly 150 international games and be televised in more than 200 countries and territories, and in more than 40 languages, and the NBA Finals and All-Star weekend would grow into international spectacles. The 2010 All-Star game drew more than 108,000 fans to Dallas Cowboys Stadium, a record to watch a basketball game.
B次元官网网址淚t was David Stern being a marketing genius who turned the league around. ThatB次元官网网址檚 why our brand is so strong,B次元官网网址� said Johnson, who announced he was retiring because of HIV in 1991 but returned the following year at the All-Star Game with SternB次元官网网址檚 backing.
B次元官网网址淚t was David Stern who took this league worldwide.B次元官网网址�
He was fiercely protective of his players and referees when he felt they were unfairly criticized, such as when members of the Indiana Pacers brawled with Detroit fans in 2004, or when an FBI investigation in 2007 found that Tim Donaghy had bet on games he officiated, throwing the entire referee operations department into turmoil. With his voice rising and spit flying, Stern would publicly rebuke media outlets, even individual writers, if he felt they had taken cheap shots.
But he was also a relentless negotiator against those same employees in collective bargaining, and his loyalty to his owners and commitment to getting them favourable deals led to his greatest failures, lockouts in 1998 and 2011 that were the only times the NBA lost games to work stoppages. Though he had already passed off the heavy lifting to Silver by the latter one, it was Stern who faced the greatest criticism, as well as the damage to a legacy that had otherwise rarely been tarnished.
B次元官网网址淎s tough an adversary as he was across the table, he never failed to recognize the value of our players, and had the vision and courage to make them the focus of our leagueB次元官网网址檚 marketing efforts B次元官网网址� building the NBA into the empire it is today,B次元官网网址� the NBPA said.
Toronto Raptors president Masai Ujiri called Stern B次元官网网址渢ranscendantB次元官网网址� in a statement released Wednesday.
B次元官网网址淚t was rare to see a leader with such great vision, who then also executed it. Everyone who plays, works in or watches the NBA owes a debt of gratitude to Mr. Stern,B次元官网网址� Ujiri said. B次元官网网址淭he league that we know and love would not exist without his dedication, his hard work, and most especially his vision.
B次元官网网址淗e was transcendent. He oversaw the expansion of our league to Canada. He knew there was basketball talent around the world and he saw opportunity for players and fans everywhere. He is a great, global giant in sports. We are proud of what he did, and his death pains us. On behalf of our entire organization and all basketball fans across Canada, we send plenty blessings to his family.B次元官网网址�
David Joel Stern was born Sept. 22, 1942, in New York, where he grew up a Knicks fan and worked in his fathersB次元官网网址� deli. A graduate of Rutgers University and Columbia Law School, he was dedicated to public service, launching the NBA Cares program in 2005 that donated more than $100 million to charity in five years.
He would begin looking internationally soon after becoming commissioner and the globalization of the game got an enormous boost in 1992, when Jordan, Johnson and Bird played on the U.S. Olympic Dream Team that would bring the sport a new burst of popularity while storming to the gold medal in Barcelona.
Stern capitalized on that by sending NBA teams to play preseason games against other NBA or international clubs, and opened offices in other countries. The league staged regular-season games in Japan in 1991 and devoted significant resources to China, and SternB次元官网网址檚 work there would pay off in 2008 when basketball was perhaps the most popular sport in the Beijing Olympics.
Growth slowed near the end of his tenure. The worldwide economic downturn in the late 2000s all but wrecked his longtime hopes of expanding overseas and led to the second lockout, with owners wanting massive changes to the salary structure after losing hundreds of millions of dollars a year on their basketball teams, on top of losses in their personal businesses.
He helped get them, and the league was thriving again by the time he left office. Stern said he felt the time was right, confident that he had groomed a worthy successor in Silver.
Silver, who worked for Stern for 22 years, is praised for his achievements since becoming commissioner. NHL Commissioner Gary Bettman also worked under Stern at the NBA, former NFL Commissioner Paul Tagliabue called him a great friend and ally on important issues, and many other executives in and out of sports have said they learned from the way Stern did business.
B次元官网网址淏est leader in sports history,B次元官网网址� Washington Wizards owner Ted Leonsis said.
Stern stayed busy after leaving the league office, taking trips overseas on the NBAB次元官网网址檚 behalf, doing public speaking and consulting various companies. He was inducted to the Naismith Memorial Basketball Hall of Fame in 2014.
Stern and his wife had two sons, Andrew and Eric.
___
Brian Mahoney, The Associated Press
Like us on and follow us on .
