The Super Bowl is AmericaB次元官网网址檚 last stand for live TV.
In an increasingly fragmented entertainment landscape, many people watch most shows on demand, streamed or recorded on a DVR. But people still want to watch sports live.
And the Super Bowl, commercials and all, remains the single event people want to see the most.
Of the 10 highest-rated television programs in U.S. history, nine were Super Bowls and one was the finale of B次元官网网址淢.A.S.H.B次元官网网址
B次元官网网址淚tB次元官网网址檚 an outlier because, unlike pretty much everything else, itB次元官网网址檚 not an event we think of as being disrupted by streaming,B次元官网网址 said Vince Gennaro, who studies AmericaB次元官网网址檚 viewing habits as a dean at the NYU Preston Robert Tisch Institute for Global Sport.
SundayB次元官网网址檚 broadcast is sure to be the highest-rated broadcast of the year once again.
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Eddie Pells, The Associated Press
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