In the midst of the battle to bring ride-sharing to B.C., the Vancouver Canucks have agreed to a new sponsorship deal with one of the big players in the industry.
San Francisco-based Lyft will become the official ride-share partner for the Canucks and Rogers Arena, the team announced on Tuesday.
B次元官网网址淲ith a commitment to connecting our communities, the Vancouver Canucks and Lyft share similar values and can now work together to make an active difference through a better fan experience and local partnerships,B次元官网网址� said Trent Carroll, chief operating officer for Canucks Sports & Entertainment in a news release.
READ MORE: B.C. ride hailing regulation battle to carry on into 2019
Lyft is already available virtually throughout the United States, as well as in cities in Ontario. One of its rivals, Uber, is already used is most major cities around the world.
Canucks owner Francesco Aquilini is a vocal supporter for ride-sharing, criticizing the NDP on social media for taking too long to introduce and regulate it in B.C.
Premier on ride-hailing: B次元官网网址淵ou canB次元官网网址檛 just say letB次元官网网址檚 do it tomorrow. You have to make sure the regulation is in place.B次元官网网址�
B次元官网网址� Francesco Aquilini (@fr_aquilini)
We've had 18 months of tomorrows since the election.
The Lyft logo will be displayed along the boards and on the ice near the CanucksB次元官网网址� end at Rogers Arena.
kieran.oconnor@bpdigital.ca
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